Senior Marketing Manager

Cardinal Health; Augusta (ME); Remote; USD 107,000 - 152,000; Full time

Benefits offered by this job

Medical, dental and vision

401k savings plan

Paid time off

HSA

Disability coverage

Parental leave

Wellbeing programs

Job summary

Cardinal Health WaveMark Solutions seeks an experienced Senior Marketing Manager to own brand strategy, ABM initiatives, digital marketing, demand generation, content strategy, and sales enablement. You will lead a small team and partner with Sales, Product Marketing, and customers to drive measurable revenue outcomes.

Remote within the United States, this role requires strategic thinking, strong execution, and the ability to influence cross-functionally while delivering tangible business impact.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field or equivalent work experience.
• 8+ years experience in B2B marketing, preferably within healthcare, medical technology, healthcare technology, or another complex solution-based environment. SaaS experience preferred.
• Demonstrated experience developing and executing integrated marketing campaigns and demand-generation programs.
• Experience with account-based marketing, customer marketing, customer advocacy, or related commercial marketing programs preferred.
• Experience working with marketing agencies and external partners preferred.
• Familiarity with ABM platforms, CRM systems, marketing automation, and digital marketing analytics preferred.
• Strong ability to translate business strategy into actionable marketing plans preferred.
• Demonstrated success partnering with Sales and other cross-functional stakeholders preferred.
• Ability to travel up to 10%.

Responsibilities

• Translate WaveMark business and commercial priorities into actionable marketing plans with clear objectives, audiences, tactics, milestones, and measures of success.
• Lead integrated marketing initiatives across campaigns, events, customer programs, digital channels, content, and sales enablement, ensuring consistent brand storytelling across all channels.
• Develop and execute integrated demand-generation and account-based marketing (ABM) strategies that engage priority accounts and create qualified opportunities for the commercial organization.
• Manage the activation of WaveMark’s value proposition and messaging across the customer journey and translate strategic positioning into compelling, customer-centric content and campaigns.
• Own and expand WaveMark’s customer advocacy strategy to build a sustainable pipeline of customer advocates and develop compelling customer stories, case studies, testimonials, speaking opportunities, peer-to-peer programs, and other advocacy assets.
• Partner closely with the commercial organization to ensure marketing programs address customer needs and support revenue-growth priorities.
• Create clear reporting for marketing and commercial leadership that demonstrates marketing impact across engagement, leads, advocacy, pipeline, and revenue influence.
• Apply insights from campaign performance, customer feedback, and commercial teams to continuously improve marketing strategy and execution.
• Own end-to-end management of the marketing budget, from annual planning and investment prioritization through monthly spend tracking, forecasting, and ROI measurement, ensuring marketing dollars are allocated effectively and aligned to business priorities.
• Manage, coach, and develop direct reports, setting clear goals and expectations, supporting career development, and empowering the team to execute key initiatives and deliver against business objectives.

Skills

ABM

Demand generation

Digital marketing

Content strategy

Marketing analytics

Sales enablement

Cross-functional collaboration

Leadership

Education

Bachelor’s degree

Tools

CRM systems

Marketing automation

ABM platforms

Job description

Hybrid

US-Nationwide-FIELD

OH-Dublin-Cardinal Place

MA-Mansfield-West Building

Full time

20190452

Cardinal Health™ WaveMark™ Solutions, is a market leader in healthcare inventory automation and analytics providing a scalable, enterprise-level, cloud-based platform that integrates with clinical and financial systems. For more than 20 years, WaveMark™ has helped health systems automate and simplify clinical and supply chain workflows, enabling clinicians to spend less time managing supplies and more time focused on patient care.

Job Summary

The Senior Marketing Manager is responsible for brand strategy, account-based marketing, digital marketing, demand generation, content strategy and commercial sales enablement for WaveMark Solutions. This role will partner closely with Sales, Product Marketing, Commercial Enablement, customers, and agency partners to translate business priorities into high-impact marketing strategies and programs. This is a people leader position with 2 direct reports.

You will drive the full customer engagement lifecycle, and execute marketing programs that build brand awareness, generate demand, strengthen customer advocacy, and differentiate WaveMark Solutions value to support our revenue goals and growth targets.

The ideal candidate combines strategic thinking with strong execution, is comfortable operating in a cross-functional environment, and can connect marketing activities to measurable commercial outcomes. They should bring a strong commercial mindset, customer orientation, and an ability to influence across functions without relying on formal authority.

Location: This position is remote and candidates must be based within the United States.

Responsibilities

• Translate WaveMark business and commercial priorities into actionable marketing plans with clear objectives, audiences, tactics, milestones, and measures of success.
• Lead integrated marketing initiatives across campaigns, events, customer programs, digital channels, content, and sales enablement, ensuring consistent brand storytelling across all channels.
• Develop and execute integrated demand-generation and account-based marketing (ABM) strategies that engage priority accounts and create qualified opportunities for the commercial organization.
• Manage the activation of WaveMark’s value proposition and messaging across the customer journey and translate strategic positioning into compelling, customer-centric content and campaigns.
• Own and expand WaveMark’s customer advocacy strategy to build a sustainable pipeline of customer advocates and develop compelling customer stories, case studies, testimonials, speaking opportunities, peer-to-peer programs, and other advocacy assets.
• Partner closely with the commercial organization to ensure marketing programs address customer needs and support revenue-growth priorities.
• Create clear reporting for marketing and commercial leadership that demonstrates marketing impact across engagement, leads, advocacy, pipeline, and revenue influence.
• Apply insights from campaign performance, customer feedback, and commercial teams to continuously improve marketing strategy and execution.
• Own end-to-end management of the marketing budget, from annual planning and investment prioritization through monthly spend tracking, forecasting, and ROI measurement, ensuring marketing dollars are allocated effectively and aligned to business priorities.
• Manage, coach, and develop direct reports, setting clear goals and expectations, supporting career development, and empowering the team to execute key initiatives and deliver against business objectives.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field or equivalent work experience, preferred.
• 8+ years experience in B2B marketing, preferably within healthcare, medical technology, healthcare technology, or another complex solution-based environment. Saas experience preferred.
• Demonstrated experience developing and executing integrated marketing campaigns and demand-generation programs preferred.
• Experience with account-based marketing, customer marketing, customer advocacy, or related commercial marketing programs preferred.
• Experience working with marketing agencies and external partners preferred.
• Familiarity with ABM platforms, CRM systems, marketing automation, and digital marketing analytics preferred.
• Strong ability to translate business strategy into actionable marketing plans preferred.
• Demonstrated success partnering with Sales and other cross-functional stakeholders preferred.
• Strong written and verbal communication skills with the ability to turn complex concepts into clear, compelling customer-facing messaging preferred.
• Strong project management skills and ability to lead multiple initiatives simultaneously preferred.
• Ability to travel up to 10%.

Anticipated salary range: $106,700 - $152,400

Bonus eligible: Yes

Benefits: Cardinal Health offers a wide variety of benefits and programs to support health and well-being.

• Medical, dental and vision coverage
• Paid time off plan
• Health savings account (HSA)
• 401k savings plan
• Access to wages before pay day with myFlexPay
• Flexible spending accounts (FSAs)
• Short- and long-term disability coverage
• Work-Life resources
• Paid parental leave
• Healthy lifestyle programs

Application window anticipated to close : 11/20/2026 *if interested in opportunity, please submit application as soon as possible.

The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate’s geographical location, relevant education, experience and skills and an evaluation of internal pay equity.

Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.

To read and review this privacy notice click here (https://www.cardinalhealth.com/content/dam/corp/email/documents/corp/cardinal-health-online-application-privacy-policy.pdf)

Headquartered in Dublin, Ohio, Cardinal Health, Inc. (NYSE: CAH) is a distributor of pharmaceuticals, a global manufacturer and distributor of medical and laboratory products, and a provider of performance and data solutions for healthcare facilities.

We are a crucial link between the clinical and operational sides of healthcare, delivering end‑to‑end solutions and data‑driving insights that advance healthcare and improve lives every day. With deep partnerships, diverse perspectives and innovative digital solutions, we build connections across the continuum of care.

With more than 50 years of experience, we seize the opportunity to address healthcare's most complicated challenges — now, and in the future.

View Cardinal Health on YouTube (http://youtube.com/user/CardinalHealth)