Senior Marketing Manager

Cardinal Health; Dublin, Mansfield (OH, MA); Híbrido; USD 107.000 - 152.000; Tempo integral

Benefícios oferecidos por esta vaga

Medical, dental and vision coverage

Paid time off

Health savings account (HSA)

401k savings plan

Access to wages before pay day with my

Resumo da vaga

Cardinal Health’s WaveMark Solutions is seeking a Senior Marketing Manager to lead brand strategy and account-based marketing, driving digital campaigns and content across channels. You will collaborate with Sales, Product Marketing, and agency partners to translate business priorities into high-impact programs.

This remote role within the United States involves managing a team of two direct reports, shaping customer advocacy, and aligning marketing with revenue growth targets.

Qualificações

• 8+ years in B2B marketing, preferably within healthcare or related field.
• Experience in integrated marketing campaigns and demand-generation programs.
• Experience with ABM, customer marketing, customer advocacy, or related programs.
• Familiarity with ABM platforms, CRM, marketing automation, and digital analytics.
• Strong ability to translate business strategy into actionable marketing plans.
• Willing to travel up to 10%.

Responsabilidades

• Translate business priorities into actionable marketing plans with clear objectives, audiences, tactics, milestones, and measures of success.
• Lead integrated marketing initiatives across campaigns, events, customer programs, digital channels, content, and sales enablement.
• Develop and execute ABM strategies to engage priority accounts and create qualified opportunities.
• Own and expand customer advocacy strategy and develop compelling customer stories, case studies, testimonials, speaking opportunities, and peer-to-peer programs.
• Partner with the commercial organization to address customer needs and support revenue growth.
• Create clear reporting for marketing and leadership showing impact on engagement, leads, pipeline, and revenue.
• Manage end-to-end marketing budget and ROI measurement.

Conhecimentos

ABM campaigns

Demand generation

Content strategy

Digital marketing

Leadership

Cross-functional collaboration

Budget management

Formação

Bachelor’s degree in Marketing/Business

Ferramentas

CRM (Salesforce)

Marketing automation

Analytics tools

Descrição da vaga

Senior Marketing Manager### Senior Marketing ManagerApply: Hybrid: US-Nationwide-FIELD: OH-Dublin-Cardinal Place: MA-Mansfield-West Building: Full time: Posted Today: 20190452Cardinal HealthTM WaveMarkTM Solutions, is a market leader in healthcare inventory automation and analytics providing a scalable, enterprise-level, cloud-based platform that integrates with clinical and financial systems. For more than 20 years, WaveMarkTM has helped health systems automate and simplify clinical and supply chain workflows, enabling clinicians to spend less time managing supplies and more time focused on patient care.**Job Summary**The Senior Marketing Manager is responsible for brand strategy, account-based marketing, digital marketing, demand generation, content strategy and commercial sales enablement for WaveMark Solutions. This role will partner closely with Sales, Product Marketing, Commercial Enablement, customers, and agency partners to translate business priorities into high-impact marketing strategies and programs. This is a people leader position with 2 direct reports.You will drive the full customer engagement lifecycle, and execute marketing programs that build brand awareness, generate demand, strengthen customer advocacy, and differentiate WaveMark Solutions value to support our revenue goals and growth targets.The ideal candidate combines strategic thinking with strong execution, is comfortable operating in a cross-functional environment, and can connect marketing activities to measurable commercial outcomes. They should bring a strong commercial mindset, customer orientation, and an ability to influence across functions without relying on formal authority.**Location:** This position is remote and candidates must be based within the United States.**Responsibilities*** Translate WaveMark business and commercial priorities into actionable marketing plans with clear objectives, audiences, tactics, milestones, and measures of success.* Lead integrated marketing initiatives across campaigns, events, customer programs, digital channels, content, and sales enablement, ensuring consistent brand storytelling across all channels.* Develop and execute integrated demand-generation and account-based marketing (ABM) strategies that engage priority accounts and create qualified opportunities for the commercial organization.* Manage the activation of WaveMark’s value proposition and messaging across the customer journey and translate strategic positioning into compelling, customer-centric content and campaigns.* Own and expand WaveMark’s customer advocacy strategy to build a sustainable pipeline of customer advocates and develop compelling customer stories, case studies, testimonials, speaking opportunities, peer-to-peer programs, and other advocacy assets.* Partner closely with the commercial organization to ensure marketing programs address customer needs and support revenue-growth priorities.* Create clear reporting for marketing and commercial leadership that demonstrates marketing impact across engagement, leads, advocacy, pipeline, and revenue influence.* Apply insights from campaign performance, customer feedback, and commercial teams to continuously improve marketing strategy and execution.* Own end-to-end management of the marketing budget, from annual planning and investment prioritization through monthly spend tracking, forecasting, and ROI measurement, ensuring marketing dollars are allocated effectively and aligned to business priorities.* Manage, coach, and develop direct reports, setting clear goals and expectations, supporting career development, and empowering the team to execute key initiatives and deliver against business objectives.**Qualifications*** Bachelor’s degree in Marketing, Business, Communications, or a related field or equivalent work experience, preferred.* 8+ years experience in B2B marketing, preferably within healthcare, medical technology, healthcare technology, or another complex solution-based environment. Saas experience preferred.* Demonstrated experience developing and executing integrated marketing campaigns and demand-generation programs preferred.* Experience with account-based marketing, customer marketing, customer advocacy, or related commercial marketing programs preferred.* Experience working with marketing agencies and external partners preferred.* Familiarity with ABM platforms, CRM systems, marketing automation, and digital marketing analytics preferred.* Strong ability to translate business strategy into actionable marketing plans preferred.* Demonstrated success partnering with Sales and other cross-functional stakeholders preferred.* Strong written and verbal communication skills with the ability to turn complex concepts into clear, compelling customer-facing messaging preferred.* Strong project management skills and ability to lead multiple initiatives simultaneously preferred.* Ability to travel up to 10%.**Anticipated salary range:** $106,700 - $152,400**Bonus eligible:** Yes**Benefits:** Cardinal Health offers a wide variety of benefits and programs to support health and well-being.* Medical, dental and vision coverage* Paid time off plan* Health savings account (HSA)* 401k savings plan* Access to wages before pay day with myFlexPay* Flexible spending accounts (FSAs)* Short- and long-term disability coverage* Work-Life resources* Paid parental leave* Healthy lifestyle programs**Application window anticipated to close**: 11/20/2026 \\*if interested in opportunity, please submit application as soon as possible.The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate’s geographical location, relevant education, experience and skills and an evaluation of internal pay equity.Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.