Area Senior Marketing Manager

CoralTree Hospitality; Orlando (FL); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Medical, dental, and vision benefits

401(k) plan with company match

Paid time off/sick time

Job summary

A hospitality management company in Orlando is seeking an experienced Senior Marketing Manager to lead marketing strategies for luxury hotels. This role involves enhancing brand image across various channels, managing social media, and creating targeted campaigns. Ideal candidates should possess a strong creative eye, be proficient in digital and social marketing, and have experience with Adobe Creative Suite. The position requires excellent communication skills and the ability to thrive in a dynamic environment. Benefits include medical, dental, and a 401(k) plan.

Qualifications

• Strong creative eye with a passion for design, branding, and storytelling.
• Proficiency in Adobe Creative Suite and Canva.
• Experience managing social media platforms and content strategies.

Responsibilities

• Develop and implement marketing initiatives to increase brand awareness and revenue.
• Manage and maintain an active presence across social media platforms.
• Create and distribute email marketing campaigns to segmented audiences.
• Collaborate with Sales & Catering to develop marketing collateral.

Skills

Creative eye

Knowledge of Adobe Creative Suite

Experience in social media management

Basic digital marketing knowledge

Organizational skills

Communication skills

Tools

Adobe Creative Suite

Canva

Microsoft Office

Job description

Overview

The Senior Marketing Manager is responsible for leading the marketing strategy and execution for Lake Nona Wave Hotel and Aloft Orlando Lake Nona. Working closely with the Director of Sales & Marketing, this role focuses on creating, maintaining, and enhancing the brand image across traditional, digital, and social media channels. This position plays a key role in driving awareness and revenue for guestrooms, restaurants, bars, and meetings & events, while promoting the broader Lake Nona destination. The ideal candidate is a creative, detail‑oriented marketing professional with a strong eye for design and a passion for storytelling.

About Lake Nona Wave and Aloft Hotel

Lake Nona Wave Hotel, celebrated as “The Living Room of Lake Nona,” is a luxury lifestyle destination that blends innovative technology, wellness, and culinary excellence. Since opening in 2021, Wave has redefined the Orlando hospitality experience—offering guests something truly unexpected. Opened in 2023, Aloft Orlando Lake Nona brings a bold, modern energy with 205 urban‑inspired guestrooms and the Althea Event Center, a 10,000‑square‑foot venue supporting meetings, events, and social gatherings. Together, these properties serve a diverse mix of luxury travelers, corporate guests, sports teams, and event clientele within one of the most innovative communities in the country.

About CoralTree Hospitality

CoralTree Hospitality is committed to creating environments that engage, delight, and inspire, while empowering team members with talent, integrity, and heart to thrive. Guided by core values, we aim to build meaningful connections between people and places while delivering exceptional hospitality. Join us on this journey.

Responsibilities

• Develop and implement property-level and market-driven marketing initiatives to increase brand awareness and revenue.
• Manage and maintain an active presence across all social media platforms, including content creation and calendar execution.
• Create and distribute email marketing campaigns and newsletters targeting segmented audiences.
• Collaborate closely with Sales & Catering to develop marketing collateral and graphic design materials that support revenue generation.
• Partner with external agencies on digital marketing, PR, email, and print campaigns.
• Attend hotel events and create engaging content to promote current and future experiences.
• Support recruitment and retention marketing efforts in partnership with People Services.
• Monitor industry trends, marketing platforms, and campaign performance to ensure effectiveness.
• Identify gaps in performance and implement strategies to improve results.
• Ensure all marketing efforts are aligned with overall sales strategies and brand standards.

Qualifications

• Strong creative eye with a passion for design, branding, and storytelling.
• Proficiency in Adobe Creative Suite, Canva, and video editing tools.
• Experience managing social media platforms and content strategies.
• Basic knowledge of digital and search marketing.
• Understanding of hotel operations and hospitality marketing preferred.
• Strong organizational and project management skills with the ability to multitask and meet deadlines.
• Excellent communication and collaboration skills.
• Ability to work in a fast‑paced, dynamic environment and troubleshoot effectively.
• Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook).
• Experience managing photo and video shoots is a plus.
• Flexible schedule required, including evenings, weekends, and holidays.

Benefits

• Group medical, dental, vision, life, and disability benefits.
• Participation in a pre‑tax flexible benefit plan for healthcare and dependent care reimbursement.
• An employee assistance program.
• Paid time off/sick time.
• Participation in a 401(k) plan with a company match.
• Team member free room night program.

Join us in creating unforgettable experiences for our guests, building vibrant communities, and shaping the future of travel and hospitality.