Marketing Manager

The Crescent Hotels Group; San Antonio (TX); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Highly competitive wages

Exceptional benefit plan for you and a

401K matching program for eligible ass

Flexible scheduling to focus on what’s

Discounts with Crescent properties

Job summary

The Crescent Hotels Group is seeking a Marketing Manager to lead and implement innovative marketing strategies for our hotels. You will drive brand awareness, increase occupancy and enhance guest engagement across digital and traditional channels.

Responsibilities include managing campaigns, SEO, content, website and PR efforts, while collaborating with sales and external partners to maximize revenue and brand consistency. This role requires hospitality insight and creative execution.

Qualifications

• Bachelor’s degree in marketing or related field.
• 2–5 years of marketing experience in hospitality or tourism.
• Strong knowledge of digital marketing tools and analytics.
• Excellent written and verbal communication skills.
• Experience with Canva or Adobe Creative Suite is a plus.
• Familiarity with CRM and hotel management systems is an advantage.

Responsibilities

• Develop and execute marketing campaigns to promote hotel services, amenities and events.
• Oversee digital marketing initiatives including SEO, email marketing, PPC, and social media.
• Manage the hotel website content to ensure it is current and engaging.
• Collaborate with Sales to create promotional materials and sales tools.
• Organize and promote events, packages, and seasonal promotions to boost revenue.
• Monitor market trends, competitor activity and guest feedback to refine strategies.
• Manage relationships with external agencies, photographers and media partners.
• Ensure consistent brand messaging across platforms.
• Track marketing performance metrics and prepare reports for management.
• Coordinate public relations activities and influencer collaborations.

Skills

Digital marketing

SEO

PPC

Content marketing

Analytics

Education

Bachelor’s degree or equivalent

Tools

Google Analytics

Meta Ads

Canva

Adobe Creative Suite

Job description

Benefits

• Highly competitive wages
• An exceptional benefit plan for eligible associates & your family members
• 401K matching program for eligible associates
• Flexible scheduling to allow you to focus on what is important to you
• Discounts with our Crescent managed properties in North America for you & your family members

Job Summary

We are seeking a dynamic and results-driven Marketing Manager to join our hotel team. The Marketing Manager will be responsible for developing and executing innovative marketing strategies to drive brand awareness, increase occupancy, and enhance guest engagement. This role requires creativity, strategic thinking, and a deep understanding of the hospitality industry.

Key Responsibilities

• Develop and implement marketing campaigns to promote the hotel’s services, amenities, and events.
• Oversee all digital marketing initiatives including SEO, email marketing, PPC, and social media.
• Manage the hotel’s website and ensure content is current, engaging, and aligned with brand standards.
• Collaborate with the Sales team to create promotional materials and sales tools.
• Organize and promote events, packages, and seasonal promotions to boost revenue.
• Monitor and analyze market trends, competitor activity, and guest feedback to refine marketing strategies.
• Manage relationships with external agencies, photographers, and media partners.
• Ensure consistent brand messaging across all platforms.
• Track marketing performance metrics and prepare reports for senior management.
• Coordinate public relations activities and influencer collaborations.

Qualifications

• Bachelor’s degree in marketing, Business, Hospitality Management or equivalent experience preferred.
• 2–5 years of marketing experience, preferably in the hospitality or tourism industry.
• Strong knowledge of digital marketing tools and analytics platforms (Google Analytics, Meta Ads, etc.).
• Excellent written and verbal communication skills.
• Creative, organized, and detail oriented.
• Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Familiarity with CRM and hotel property management systems is an advantage.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.