Senior Marketing Manager

LifeStyles Healthcare; New York (NY); Hybrid; USD 145,000 - 160,000; Full time

Job summary

A dynamic company in the sexual wellness sector seeks a Senior Brand Manager to enhance brand engagement and drive growth for their iconic SKYN and LifeStyles brands. The ideal candidate will have extensive CPG experience and a proven track record in e-commerce performance, leading creative marketing strategies in a fast-paced environment.

Benefits

Medical Insurance

Vision Insurance

401(k)

Qualifications

• Experience in driving full-funnel marketing strategies.
• Ability to work in a fast-paced, entrepreneurial environment.
• Experience with data-driven performance tracking.

Responsibilities

• Drive consumer engagement across multiple platforms.
• Lead media planning to maximize brand visibility.
• Optimize e-commerce strategies for brand growth.

Skills

Consumer Engagement

Media Planning

E-commerce Optimization

Data Analysis

Creative Problem Solving

Education

7+ years of brand management experience

Tools

Nielsen

Numerator

Job description

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LifeStyles Healthcare provided pay range

This range is provided by LifeStyles Healthcare. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$145,000.00/yr - $160,000.00/yr

New York City | Hybrid (3 days in office)

Join a dynamic, private equity-backed company with a bold vision and entrepreneurial spirit. We provide a dynamic environment where your CPG experience is highly valued, giving you a unique edge in driving innovation and growth for our iconic SKYN and LifeStyles brands. At LifeStyles, you'll thrive in a collaborative, inclusive environment that fosters creativity and teamwork, offering opportunities to make a lasting impact in the sexual wellness industry.

About the Opportunity

Ready to elevate your career and join a global leader in sexual wellness? LifeStyles is seeking a visionary Senior Brand Manager to lead our iconic SKYN and LifeStyles brands into the future. If you're passionate about disrupting the status quo and driving innovation in the CPG space, this is your chance to make waves in the sexual wellness industry!

We're looking for a Senior Marketing Manager to lead brand growth across Amazon, retailer.com, and omnichannel platforms. If you're an experienced CPG marketer who knows how to drive full-funnel engagement, optimize e-commerce performance, and craft high-impact media strategies, we want to hear from you.

Key Responsibilities:

• Ignite Consumer Engagement: Craft full-funnel strategies driving awareness, consideration, and conversion across platforms
• Master Media Planning: Orchestrate paid, earned, and owned media, with emphasis on digital and social channels
• Performance Marketing: Optimize strategies using data-driven insights, track brand performance, and pivot swiftly
• Revolutionize E-commerce: Innovate pricing, optimize product content, and tailor media for Amazon and other retailers
• Inspire Creative Excellence: Collaborate with creative teams to deliver content that captivates consumers
• Drive Brand P&L: Own performance targets and manage budgets with precision
• Foster Cross-functional Synergy: Ensure brand consistency across sales, product development, and other teams
• Elevate Agency Partnerships: Oversee media and e-commerce agency performance, aligning with business goals
• Cultivate Team Success: Mentor and guide direct reports, nurturing the next generation of marketing leaders

Required Qualifications:

• Have 7+ years of brand management experience in consumer goods, with expertise in consumer engagement, media planning and e-commerce (Amazon & retailer.com).
• Are data-driven, with experience using tools like Nielsen, Numerator and e-commerce platforms for performance tracking and optimization.
• Have a strong digital and social media background and experience with full-funnel marketing strategies.
• Thrive in a fast-paced, entrepreneurial environment and love cross-functional collaboration.
• Are a creative problem solver, able to innovate independently and drive impactful results.

As a Senior Brand Manager with our dynamic team, you'll be at the forefront of shaping brand strategies that captivate audiences and drive business success. Apply now!

Due to high application volumes, only shortlisted candidates will be contacted.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Consumer Services, Retail Pharmacies, and Retail Luxury Goods and Jewelry

Referrals increase your chances of interviewing at LifeStyles Healthcare by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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