Senior Marketing Manager

Greene Resources; Charlotte (NC); On-site; USD 70,000 - 110,000; Full time

Job summary

Join a dynamic team as a Senior Marketing Manager, driving regional marketing strategies and initiatives. This role involves collaborating with cross-functional teams to develop comprehensive marketing plans that align with sales goals and enhance brand visibility. You will leverage your extensive B2B marketing experience to generate leads, optimize campaigns, and ensure exceptional customer experiences. If you're passionate about marketing and eager to make a significant impact in a fast-paced environment, this opportunity is perfect for you. Embrace the chance to grow and innovate in a supportive and forward-thinking company culture.

Qualifications

• 10+ years of B2B marketing experience in relevant fields.
• Strong ability to drive MQLs through integrated marketing campaigns.

Responsibilities

• Develop and execute regional marketing plans aligned with business goals.
• Analyze marketing performance and report key metrics to leadership.

Skills

B2B Marketing

Customer Journey Mapping

Problem-Solving

Communication Skills

Project Management

Digital Marketing Campaigns

Lead Generation

Data Analysis

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Bachelor’s degree in Public Relations

Bachelor’s degree in Information Design

Tools

HubSpot

Microsoft Dynamics

WordPress

Google Analytics

Adobe Suite

Canva

Salesforce

Microsoft Office

Smartsheet

Mail Chimp

Job description

Greene Resources is seeking a Senior Marketing Manager to join a growing and dynamic team!

Job Description:

• Serve as a key stakeholder in Southeast regional marketing, offering insights to support market growth.
• Act as a liaison for local and regional needs with the national marketing team.
• Assess growth opportunities, monitor competitor positioning, and track results to ensure brand consistency and profitability.
• Develop and execute comprehensive regional marketing plans aligned with business objectives and sales goals.
• Integrate cross-functional marketing initiatives and manage budgets for maximum impact.
• Collaborate with internal stakeholders to create persuasive presentations and ensure messaging resonates with clients.
• Drive lead generation and provide data-driven recommendations to support sales opportunities.
• Lead regional brand awareness activities, overseeing integrated advertising campaigns across multiple channels.
• Manage regional event marketing and direct the development of region-specific content.
• Analyze marketing performance, optimize strategies, and report key metrics to senior leadership with actionable insights.

Position Requirements:

• 10+ years of B2B marketing experience in employee benefits, insurance, human resources, and/or financial services.
• B2C experience is a plus!
• Demonstrated ability to drive MQLs as a result of integrated and digital marketing campaigns in a B2B environment.
• Strong understanding of customer journey mapping and passion for delivering exceptional customer experiences.
• Demonstrated experience working with much of the following: Powerpoint, social (LinkedIn, Instagram, X (Twitter), Facebook, etc.), digital (HubSpot, Microsoft Dynamics, WordPress, SimpleBooklet, Constant Contact, Mail Chimp, Google Analytics), design (Adobe Suite, Canva), and organizational platforms (Microsoft Office, Salesforce, Smartsheet).
• Ability to coordinate the activities of outside vendors to accomplish multiple, concurrent deadlines.
• Proven ability to work collaboratively with cross-functional teams.
• Excellent written and verbal communication skills.
• Demonstrated ability to handle multiple projects in a fast-paced, independent or team environment.
• Strong problem-solving, critical thinking, and organizational skills.
• A continuous learner with the ability to accept constructive feedback and grow as a result.
• Travel required throughout the Southeast to various office locations (15-20%).

Education: Bachelor’s degree in Marketing, Communications, Public Relations, Information Design or a related field.

Type: Full-time

Schedule: Day Shift

Greene Resources is part of Array Corporation, the leading technology-enabled workforce solutions company whose mission is to fix how labor is bought, sold and delivered to enable universal access to the American Dream.

We are proud to be an Equal Employment Opportunity and Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.