Senior Marketing Manager

24 Seven Talent; Alpharetta (GA); On-site; USD 130,000 - 135,000; Full time

Job summary

24 Seven Talent is seeking a Senior Marketing Manager in Alpharetta, GA, to lead integrated demand generation campaigns and shape marketing strategy. This role requires extensive B2B marketing experience and strong cross-functional collaboration to drive pipeline growth.

You will partner with the Director of Marketing and business leaders, align campaigns with commercial priorities, and manage budgets and agency partners. Onsite work is required with some collaboration across teams.

Qualifications

• 10+ years in Business-to-Business marketing with integrated campaigns experience.
• Strong communication skills and ability to influence stakeholders at all levels.
• Ability to balance urgency, value, resources, and impact in cross-functional teams.
• Experience translating customer needs into messaging and multi-channel strategies.
• Familiarity with campaign performance data and dashboards.

Responsibilities

• Develop annual marketing plans aligned with commercial priorities and growth goals.
• Own development and execution of integrated demand generation campaigns.
• Translate objectives and insights into compelling messaging and content plans.
• Collaborate with Sales to optimize lead follow-up and sales enablement.
• Lead B2B campaign strategy from planning through launch and analysis.
• Define KPIs, monitor dashboards, and optimize programs based on results.
• Manage campaign budgets with focus on smart investment and ROI.
• Lead cross-functional workstreams with agencies and vendors.
• Identify process opportunities to improve efficiency and outcomes.
• Use Monday.com or similar tools to track campaigns and deadlines.

Skills

B2B marketing

Campaign management

Cross-functional collaboration

Data-driven decision making

Project management

Strategic thinking

Communication skills

Relationship building

Lead nurturing

Vendor management

Education

Bachelor’s degree in marketing, business administration or related experience

Tools

Monday.com

Salesforce

Pardot

Marketing Cloud

Job description

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Senior Marketing Manager

Contract type: Full-Time

Location: Alpharetta , Georgia

Specialty: Other

Remote: No

Reference: 516834

Contact name: Kate Gilman

Job description

Title: Senior Marketing Manager

Location: Alpharetta, GA

Work onsite Mon-Wed, work from home Thur and Fri

Salary: $130-135K + 15% bonus

You must have B2B experience

Why This Job Join our team as a Sr. Marketing Manager and play a key role in shaping marketing strategy, leading integrated demand generation campaigns, and driving measurable business impact. In this role, you will report to the Director of Marketing, and partner closely with business, commercial, and sales stakeholders to translate market priorities into compelling programs that build awareness, generate qualified leads, support pipeline growth, and strengthen customer engagement.

What You’ll Do

• Partner with the Director of Marketing and business leaders to develop annual marketing plans that align with commercial priorities and growth goals
• Own the development and execution of integrated demand generation campaigns that support awareness, lead generation, pipeline growth, and customer engagement
• Translate business objectives, customer insights, and technical product value into compelling campaign messaging, audience strategies, and content plans
• Partner closely with Sales to understand field needs, prioritize marketing support based on business impact, align campaign strategy, improve lead follow-up, and support sales enablement needs
• Lead B2B campaign strategy and execution from planning through launch, optimization, and post-campaign analysis
• Define campaign KPIs, monitor performance dashboards, report results, and recommend optimizations based on data, customer engagement, and business impact
• Manage campaign budgets with a focus on smart investment, strong stewardship, and measurable return
• Lead cross-functional workstreams and manage internal agency/digital support, external vendors, and agency partners to ensure clear direction and high-quality work that supports business and campaign goals
• Identify opportunities to improve campaign processes, workflows, tools, and ways of working to increase efficiency, accountability, and marketing effectiveness
• Leverage project management tools, such as Monday.com or similar platforms, to keep campaigns on track and deliver high-quality work on time

What You’ll Need

• 10+ years of experience in Business-to-Business marketing, with demonstrated experience leading integrated campaigns or demand generation programs
• Strong interpersonal, written, and verbal communication skills
• Build trusted relationships with stakeholders at all levels; drive decisions and alignment across business and technical teams
• Ability to assess and prioritize sales and business needs, balancing urgency, strategic value, resource availability, and potential impact
• Demonstrated ability to lead through influence, manage competing priorities, and move work forward in a cross-functional team environment
• Experience using campaign performance data, KPIs, dashboards, and reporting insights to optimize marketing programs and communicate results
• Continuous improvement mindset with the ability to evaluate processes, recommend improvements, and implement practical changes that improve team efficiency and campaign outcomes
• Experience translating customer needs, market insights, and product value into effective messaging, content, and multi-channel campaign strategies
• Knowledge of Monday.com or other similar project management tools
• Experience with Salesforce/Pardot/Marketing Cloud a plus
• Experience managing agency partners, vendors, freelancers, or external creative resources, including scopes, timelines, deliverables, and feedback processes

Your Education

• Bachelor’s degree in marketing, business administration or related experience required