Senior Marketing Manager

Sui; Buford (GA); Remote; USD 100,000 - 125,000; Full time

Job summary

An innovative organization is seeking a Senior Marketing Manager to drive growth and engagement within the blockchain ecosystem. This role is pivotal in shaping and executing a global marketing strategy that aligns with the organization's vision. The ideal candidate will possess a deep understanding of the Web3 landscape and have a proven track record in executing impactful marketing initiatives. You will collaborate with cross-functional teams, develop creative market entry strategies, and analyze campaign outcomes to foster growth and adoption. If you are a passionate self-starter with a knack for communication and a desire to make a significant impact in the blockchain space, this opportunity is perfect for you.

Qualifications

• 3-5 years of experience in Web3 marketing or relevant roles.
• Proven track record of successful marketing initiatives with business impact.

Responsibilities

• Develop and execute a comprehensive global marketing strategy.
• Partner with teams to create effective go-to-market strategies.

Skills

Web3 Marketing

Strategic Planning

Partnership Development

Content Creation

Market Analysis

Communication Skills

Project Management

Job description

The Wormhole Foundation
Our mission is to empower passionate people in the research and development of blockchain interoperability technologies. We support teams building secure, open-source, and decentralized products within the Wormhole ecosystem.

Role: Senior Marketing Manager

As a Senior Marketing Manager with the Wormhole Foundation, you will play a crucial role in driving growth and engagement across the Wormhole ecosystem. This position combines strategic planning and partnership development with hands-on marketing execution. You will work cross-functionally with Product, Business Development, and external partners to ensure our go-to-market strategies are impactful and aligned with our overall business objectives. The ideal candidate will be web3-native and have extensive experience planning and executing marketing initiatives.

What you will do:

• Helping evolve and execute a comprehensive global marketing strategy that aligns with the Wormhole vision.
• Partnering with cross-functional teams to create effective GTMs for products, general launches, events, and platform integrations.
• Developing creative strategies to enter new markets effectively. Adapt marketing campaigns to cater to local cultural insights, market dynamics, and regulatory dynamics.
• Executing co-marketing campaigns with partners, targeting end-users and customers to drive adoption.
• Serving as one of the primary liaisons for partner marketing teams, fostering collaboration on growth strategies and campaign plans.
• Developing and managing marketing content, including blog posts, case studies, and social media campaigns.
• Creating educational materials for partners, encompassing frameworks, process documents, and product overviews.
• Analyzing and reporting on the outcomes of all marketing initiatives.
• Traveling within the region to engage with strategic partners and participate in local ecosystem events.

Who you are:

• 3 - 5 years of relevant experience in Web3 marketing or a relevant role.
• A track record of successful marketing initiatives that have delivered significant business impact.
• Proven experience in working with diverse, cross-functional teams to drive go-to-market strategies and execute plans effectively, fostering strong partnerships to achieve shared objectives.
• Deep understanding of the Web3 ecosystem, blockchain technology, digital currencies, fintech, and successful growth marketing strategies.
• Excellent time management and multitasking abilities.
• Meticulous attention to detail and a commitment to delivering excellence.
• Exceptional communication skills, both written and verbal with examples of content created.
• Willingness to travel internationally for events.
• Entrepreneurial track record of taking an idea to reality.
• Highly motivated, creative, and results-driven self-starter with a passion for crypto and developer engagement.
• Enjoy working remotely with a talented global team, but ideally based in EMEA or Americas time zones.

If you don’t meet all of these criteria, we’d still love to hear from you anyway if you think you’d be a great fit for this role!