Senior Marketing Manager

Cushman & Wakefield; Atlanta (GA); On-site; USD 90,000 - 130,000; Full time

Job summary

A leading company in commercial real estate seeks a Senior Marketing Manager for their Atlanta office. This role focuses on guiding marketing strategies, leading a team, and delivering high-quality marketing support. With a strong emphasis on business development, the Manager will be instrumental in shaping proposals and presentations, ensuring brand compliance and local market adaptation.

Qualifications

• 7+ years of Marketing and Business Development experience.
• Commercial real estate experience preferred.
• Experience overseeing a team of marketing professionals.

Responsibilities

• Lead Business Development projects and client presentations.
• Manage Marketing Specialists and Graphic Designers.
• Ensure delivery of a clean final product to fee-earners or clients.

Skills

Leadership

Problem-solving

Communication

Analytical Skills

Education

Bachelor’s Degree

Tools

Microsoft Office Suite

Adobe Creative Suite

Job description

Job Title

Senior Marketing Manager

Job Description Summary

The Senior Marketing Manager is responsible for the execution of Marketing and Communications, Business Development strategies, and/or a specific marketing function in Southeast. Daily responsibilities include managing the local Marketing and Communications efforts, pitch and proposal strategy, creative strategy, as well as creating, designing, and developing, material as needed. This position will lead the local Marketing team and will collaborate with other local and corporate Marketing teams to execute strategic vision of special projects and pitches / presentations as requested by fee-earners and broader Service Delivery teams. The Marketing Manager is ultimately accountable for providing an exceptional level of marketing support and expertise.

Job Description

Responsibilities:

Business Development-

• Responsible for leading, providing strategic direction and executing on Business Development projects (both proposals and client presentations) in partnership with fee earners and service line teams

• Lead the strategic direction for the messaging, content, and marketing materials to be developed, following the guidelines of C&W’s BD “Proposing Solutions” approach

• Manage incoming requests from fee-earners or collect information and scope of services pertinent to the request

• Ensure development of agreed upon expectations, timelines and project milestones with project team at project outset, and ensure management of those expectation, timelines and milestones throughout the process

• Work with team to write or oversee proposal and presentation content and review with fee-earner s and key responsible affiliate s

• Facilitate review of materials and a ddress any feedback from fee - earners and key responsible affiliates

• Ensure the d eliver y of a clean final product to fee-earner or client

• Share best practices with broader M arketing team

General Marketing-

• Execute M arketing and C ommunications plan to support the overall local marketing and business objectives

• Use local market competitive, client, and industry insights to inform business strategies and optimize impact of marketing spend

• R eview and guide marketing efforts (both communication development and delivery) for alignment and support of market- specific business objectives , include Service Delivery, Operations and fee-earner s as required

• Manage team of Marketing Specialists and Graphic Designers

• Oversee , manage , and lead execution of internal and external marketing events, including coordination with external vendors and other internal business functions

• Collaborate regularly with Research function to capture market data and present content

• Maintain project schedules and delegate activities

• Ensure timely delivery of deliverables

• Keep Regional Marketing Director apprised of issues, progress, and status of projects

• Review all material to ensure brand guidelines and standards are followed

Corporate Marketing-

• Apply global standards and brand positioning to local Marketing and Communication activities ( C ommunications, M arketing, and B usiness D evelopment), managing adoption and compliance by team and local market

• Coordinate with other marketing professionals to develop and share best practices within and across markets

• Develop both a strategic/proactive posture and a tactical/reactive posture in the market that helps drive revenue growth and efficiently support business activities , allocating marketing resources appropriately

• Track and report monthly statistics, trends, key wins, major events, and other regional information to Leadership

Qualifications:

• Bachelor’s Degree required

• 7+ years of Marketing and Business Development experience

• Commercial real estate experience preferred, experience supporting professional services company required

• Strong ability to problem-solve with the ability to work effectively, efficiently, independently and as a team leader in a deadline-driven, dynamic office environment

• Experience s erv ing as primary marketing leader overseeing a team of marketing professionals for an office or revenue group

• Experience s upport ing all associated advertising, PR, events and business development activities in compliance with corporate guidelines

• High level of p roficiency in Microsoft Office Suite ; g eneral knowledge of Adobe Creative Suite

• Ability to interface with and communicate with clients

• Excellent written and oral communication skills

• Strong presentation skills

• Advanced analytical, problem solving, and conceptual skills

• Exceptional leadership skills

• Ability to work effectively in a culturally and educationally diverse environment

• Ability to influence peers and leaders

• Ab ility to successfully lead and mentor team members

• Successful track record of marketing results

Cushman & Wakefield is an Equal Opportunity employer to all protected groups, including protected veterans and individuals with disabilities. Discrimination of any type will not be tolerated.

In compliance with the Americans with Disabilities Act Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position at Cushman & Wakefield, please call the ADA line at 1-888-365-5406 or email [e-mail] . Please refer to the job title and job location when you contact us.

INCO: “Cushman & Wakefield”

About the company

Through all of the twists and turns of the last 100 years, ours has been a story of people putting ideas into action for the benefit of our clients.What began as a small family business in New York is now a commercial real estate company with a solid foothold across the globe, with approximately 400 offices in 70 countries employing 51,000 people. And from Silver Court in Shanghai to the Sears Tower in Chicago to all that comes next, our clients are at the center of all we do.

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