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A leading company in commercial real estate seeks a Senior Marketing Manager for their Atlanta office. This role focuses on guiding marketing strategies, leading a team, and delivering high-quality marketing support. With a strong emphasis on business development, the Manager will be instrumental in shaping proposals and presentations, ensuring brand compliance and local market adaptation.
Job Title
Senior Marketing ManagerJob Description Summary
The Senior Marketing Manager is responsible for the execution of Marketing and Communications, Business Development strategies, and/or a specific marketing function in Southeast. Daily responsibilities include managing the local Marketing and Communications efforts, pitch and proposal strategy, creative strategy, as well as creating, designing, and developing, material as needed. This position will lead the local Marketing team and will collaborate with other local and corporate Marketing teams to execute strategic vision of special projects and pitches / presentations as requested by fee-earners and broader Service Delivery teams. The Marketing Manager is ultimately accountable for providing an exceptional level of marketing support and expertise.Job Description
Responsibilities:
Business Development-
Responsible for leading, providing strategic direction and executing on Business Development projects (both proposals and client presentations) in partnership with fee earners and service line teams
Lead the strategic direction for the messaging, content, and marketing materials to be developed, following the guidelines of C&W’s BD “Proposing Solutions” approach
Manage incoming requests from fee-earners or collect information and scope of services pertinent to the request
Ensure development of agreed upon expectations, timelines and project milestones with project team at project outset, and ensure management of those expectation, timelines and milestones throughout the process
Work with team to write or oversee proposal and presentation content and review with fee-earner s and key responsible affiliate s
Facilitate review of materials and a ddress any feedback from fee - earners and key responsible affiliates
Ensure the d eliver y of a clean final product to fee-earner or client
Share best practices with broader M arketing team
General Marketing-
Execute M arketing and C ommunications plan to support the overall local marketing and business objectives
Use local market competitive, client, and industry insights to inform business strategies and optimize impact of marketing spend
R eview and guide marketing efforts (both communication development and delivery) for alignment and support of market- specific business objectives , include Service Delivery, Operations and fee-earner s as required
Manage team of Marketing Specialists and Graphic Designers
Oversee , manage , and lead execution of internal and external marketing events, including coordination with external vendors and other internal business functions
Collaborate regularly with Research function to capture market data and present content
Maintain project schedules and delegate activities
Ensure timely delivery of deliverables
Keep Regional Marketing Director apprised of issues, progress, and status of projects
Review all material to ensure brand guidelines and standards are followed
Corporate Marketing-
Apply global standards and brand positioning to local Marketing and Communication activities ( C ommunications, M arketing, and B usiness D evelopment), managing adoption and compliance by team and local market
Coordinate with other marketing professionals to develop and share best practices within and across markets
Develop both a strategic/proactive posture and a tactical/reactive posture in the market that helps drive revenue growth and efficiently support business activities , allocating marketing resources appropriately
Track and report monthly statistics, trends, key wins, major events, and other regional information to Leadership
Qualifications:
Bachelor’s Degree required
7+ years of Marketing and Business Development experience
Commercial real estate experience preferred, experience supporting professional services company required
Strong ability to problem-solve with the ability to work effectively, efficiently, independently and as a team leader in a deadline-driven, dynamic office environment
Experience s erv ing as primary marketing leader overseeing a team of marketing professionals for an office or revenue group
Experience s upport ing all associated advertising, PR, events and business development activities in compliance with corporate guidelines
High level of p roficiency in Microsoft Office Suite ; g eneral knowledge of Adobe Creative Suite
Ability to interface with and communicate with clients
Excellent written and oral communication skills
Strong presentation skills
Advanced analytical, problem solving, and conceptual skills
Exceptional leadership skills
Ability to work effectively in a culturally and educationally diverse environment
Ability to influence peers and leaders
Ab ility to successfully lead and mentor team members
Successful track record of marketing results
In compliance with the Americans with Disabilities Act Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position at Cushman & Wakefield, please call the ADA line at 1-888-365-5406 or email HRServices@cushwake.com . Please refer to the job title and job location when you contact us.
INCO: “Cushman & Wakefield”Through all of the twists and turns of the last 100 years, ours has been a story of people putting ideas into action for the benefit of our clients.What began as a small family business in New York is now a commercial real estate company with a solid foothold across the globe, with approximately 400 offices in 70 countries employing 51,000 people. And from Silver Court in Shanghai to the Sears Tower in Chicago to all that comes next, our clients are at the center of all we do.
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