Senior Marketing Leader — Multi-Channel Growth

Los Angeles Times; El Segundo (CA); On-site; USD 120,000 - 140,000; Full time

Job summary

The L.A. Times Studios LLC seeks a Senior Marketing Manager to lead integrated marketing strategies in California, advancing our brand, audience growth, and revenue. You will translate strategic priorities into measurable campaigns and manage multi‑channel programs with cross‑functional teams.

You will oversee budgets, resources, and partnerships, driving performance with data, and exploring AI-powered tools to enhance efficiency and impact.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or Media and 8+ years of progressive marketing experience; OR 10+ years in similar roles.
• Experience developing and executing integrated multichannel marketing strategies tied to measurable outcomes.
• Experience managing budgets, forecasts, and external resources.
• Proven ability to influence senior leaders and lead cross‑functional initiatives.

Responsibilities

• Develop and lead integrated marketing strategies aligned with business priorities and growth objectives.
• Translate priorities into actionable plans with audiences, positioning, messaging, KPIs, timelines, and budgets.
• Maintain accountability for marketing performance including revenue, audience growth, and engagement.
• Make decisions on campaigns, channels, resources, and timelines within authority.
• Manage budgets and forecasts, and coordinate agency/vendor resources.
• Lead multiple campaigns across owned, earned, paid, digital, email, and events.
• Hire, coach, and develop marketing professionals and external partners.
• Collaborate with senior leaders to align priorities and secure stakeholder support.
• Use data to evaluate performance and turn insights into recommendations.
• Identify AI-powered tools to improve productivity and operations.

Skills

Integrated marketing

Budget management

Cross-functional leadership

Analytics & reporting

Strategic planning

Education

Bachelor's in Marketing/Business/Communications/Media

Tools

CRM

Marketing automation

Analytics platforms

Job description

The L.A. Times Studios LLC seeks a Senior Marketing Manager to lead integrated marketing strategies in California, advancing our brand, audience growth, and revenue. You will translate strategic priorities into measurable campaigns and manage multi‑channel programs with cross‑functional teams.

You will oversee budgets, resources, and partnerships, driving performance with data, and exploring AI-powered tools to enhance efficiency and impact.