Senior Marketing Leader, MiLB Brand & Growth

Gondola; New York (NY); On-site; USD 110,000 - 125,000; Full time

Benefits offered by this job

Competitive Benefits Package

Paid Time Off and Holidays

Paid Parental Leave

Free MLB Tickets & MLB.TV

Discounts at MLB Shop

Job summary

Major League Baseball (MLB) is seeking a Senior Manager of Marketing to drive MiLB initiatives, brand integration, and national programming. You will lead data-driven insights, oversee media strategy, and guide Copa de la Diversion and multicultural initiatives across the MiLB ecosystem.

You will collaborate with MLB strategy, marketing, and external partners while managing cross-functional teams to optimize revenue and fan engagement.

Qualifications

• Bachelor’s degree in Marketing or related field; MBA preferred.
• 5-7 years in mid-to-senior level marketing roles; sports/entertainment experience a plus.
• Hispanic/Latino and multicultural marketing experience preferred; bilingual Spanish strongly preferred.
• Proficiency in MS Office Suite; advanced PowerPoint and Excel.
• Experience navigating matrixed organizations and driving structure where none existed.

Responsibilities

• Support the integration of the MiLB brand across League assets and communications.
• Lead Brand Insights for MiLB; translate fan data into actionable insights.
• Advance Performance Media strategy and manage national/local programs.
• Lead Copa de la Diversion Hispanic program and multicultural engagement initiatives.
• Consult MiLB clubs on marketing best practices and standards.

Skills

Strategic marketing

Cross-functional leadership

Stakeholder management

Bilingual Spanish (preferred)

Data-driven decisions

Education

Bachelor's degree in Marketing or related field

MBA preferred

Tools

MS PowerPoint

Excel

Job description

Major League Baseball (MLB) is seeking a Senior Manager of Marketing to drive MiLB initiatives, brand integration, and national programming. You will lead data-driven insights, oversee media strategy, and guide Copa de la Diversion and multicultural initiatives across the MiLB ecosystem.

You will collaborate with MLB strategy, marketing, and external partners while managing cross-functional teams to optimize revenue and fan engagement.