Senior Marketing Leader - Growth, Brand & Global Strategy

Driven Advisors; Guaynabo (PR); On-site; USD 90,000 - 150,000; Full time

Job summary

Driven Advisors is seeking a Marketing Manager to define, develop, and execute the organization's marketing strategy across channels. You will lead a team, drive brand positioning, and collaborate with executives to align initiatives with growth goals.

A key focus is expanding international reach and generating qualified demand while ensuring a sophisticated brand image. The role requires a fully bilingual English/Spanish professional with a strong track record in B2B services and a passion for

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 10+ years of marketing leadership experience.
• Experience marketing professional services (accounting, tax, financial advisory, consulting, or related B2B services).
• Strong understanding of marketing, business development, and sales linkage in professional services.
• Experience developing marketing and business development strategies for international markets.
• Proven success enabling sales through lead generation and revenue growth.
• Proven experience leading teams and driving measurable growth.
• Strong grasp of digital marketing, branding, social media, and market analytics.
• Outstanding leadership, organization, and project management skills.
• Fully bilingual in English and Spanish (spoken and written).
• Excellent presentation, negotiation, and written communication in both languages.
• Experience managing multi-channel campaigns.
• Ability to thrive in a fast-paced, evolving environment.
• Strong analytical and decision-making abilities.

Responsibilities

• Develop and implement strategic marketing plans focused on sustainable growth and market expansion.
• Identify new business opportunities, partnerships, and revenue-generating initiatives.
• Analyze market trends, competitor activities, and customer behavior to drive data-informed decisions.
• Collaborate with executive leadership to align marketing strategies with company objectives.
• Lead brand positioning efforts to strengthen market presence and visibility.
• Design and execute modern marketing campaigns across digital and traditional platforms.
• Oversee content creation, branding initiatives, advertising strategies, and promotions.
• Ensure high-quality, professional branding across materials.
• Manage social media, digital marketing, and community engagement.
• Coordinate events, networking opportunities, and public relations to raise brand awareness.
• Supervise, mentor, and direct marketing staff and external vendors.
• Set performance expectations, monitor productivity, and foster collaboration.
• Promote innovation, accountability, and continuous improvement.
• Lead cross-functional collaboration to support organizational initiatives.
• Manage budgets and ROI; prepare performance reports and strategic recommendations.

Skills

Marketing leadership

Business development

Brand management

Digital marketing

Sales collaboration

Strategic thinking

Communication skills

Analytics

Project management

Team mentorship

Education

Bachelor's degree in Marketing, Business Administration, Communications, or related field

Tools

CRM platforms

Marketing automation

Digital analytics

Job description

Driven Advisors is seeking a Marketing Manager to define, develop, and execute the organization's marketing strategy across channels. You will lead a team, drive brand positioning, and collaborate with executives to align initiatives with growth goals.

A key focus is expanding international reach and generating qualified demand while ensuring a sophisticated brand image. The role requires a fully bilingual English/Spanish professional with a strong track record in B2B services and a passion for