Senior Marketing Lead, Connected Care Solutions

Baxter International Inc.; Raleigh (NC); On-site; USD 144,000 - 198,000; Full time

Benefits offered by this job

Medical and dental coverage

ESPP (Employee Stock Purchase Plan)

401(k) Retirement Savings Plan

Paid holidays

PTO 20–35 days

Parental leave

Flexible Spending Accounts

Job summary

Baxter is seeking a Senior Manager of Commercial Marketing to lead commercialization, market adoption, and portfolio growth across the Connected Care portfolio. You will translate product strategy into market success through positioning, sales enablement, customer engagement programs, and data-driven insights in a highly matrixed healthcare environment.

This role partners with Product Management, Product Marketing, Sales, Medical Affairs, and regional teams to deliver successful launches and

Qualifications

• 8+ years of progressive experience in commercial marketing, product marketing, downstream marketing, or related healthcare technology marketing roles.
• Experience marketing complex, software-enabled or platform-based healthcare solutions, with a demonstrated ability to drive enterprise adoption.
• Strong understanding of digital health ecosystems, including interoperability, clinical workflows, and enterprise IT environments.
• Demonstrated success commercializing healthcare technology, SaaS, connected device, digital health, or healthcare IT solutions.
• Proven ability to drive global product launches and commercialization initiatives across complex matrix organizations.
• Strong strategic thinking and business acumen, including experience analyzing commercial performance and translating insights into growth strategies.
• Ability to travel up to 50% of the time, including international.

Responsibilities

• Driving portfolio growth and commercial performance by monitoring adoption, utilisation, pipeline, revenue, retention, and marketing KPIs, translating insights into actions that improve business results.
• Developing and executing commercialization, go-to-market, and product launch strategies that align product vision with market opportunities, customer needs, and business objectives.
• Partnering cross-functionally with Product Management, Product Marketing, Sales, Medical Affairs, Marketing Communications, and regional teams to deliver successful commercialization initiatives.
• Creating differentiated positioning, messaging, value propositions, and customer engagement strategies that resonate with clinical, operational, financial, and IT decision-makers.
• Leading sales enablement and launch excellence through pre-launch, launch, and post-launch programs, ensuring the field has the tools, content, processes, and support needed for commercial success.
• Developing and optimizing customer adoption, lifecycle marketing, demand generation, and omnichannel campaigns that increase awareness, utilization, expansion, retention, and profitability.
• Leveraging customer insights, market intelligence, competitive analysis, and voice-of-customer feedback to strengthen commercial strategy, improve customer experience, and influence future product enhancements.
• Building scalable marketing capabilities and best practices while coaching teams, fostering collaboration, managing external partners, and driving operational excellence across the portfolio.

Skills

Commercial marketing

Strategic thinking

Cross-functional collaboration

Stakeholder management

Presentation skills

Education

Bachelor's degree

MBA

Job description

Baxter is seeking a Senior Manager of Commercial Marketing to lead commercialization, market adoption, and portfolio growth across the Connected Care portfolio. You will translate product strategy into market success through positioning, sales enablement, customer engagement programs, and data-driven insights in a highly matrixed healthcare environment.

This role partners with Product Management, Product Marketing, Sales, Medical Affairs, and regional teams to deliver successful launches and