Senior Marketing Lead

Purdue University; West Lafayette (IN); On-site; USD 90,000 - 120,000; Full time

Job summary

Purdue University is seeking a Senior Marketing Lead for the Department of Public Health in the College of Health and Human Sciences. You will lead marketing and communications to elevate national reputation, showcase research and community impact, and drive enrollment across online and on-campus programs.

Reporting to the Department Head, you will translate strategy into compelling stories and campaigns that connect prospects, alumni, partners, and other audiences with Purdue Public Health.

Qualifications

• Bachelor's degree in communications, marketing, or related field.
• Four years of experience in communications, marketing, or related field.
• Experience creating compelling messages and/or graphics for varied target demographics.

Responsibilities

• Develop and execute strategic marketing and communications initiatives for Purdue Public Health.
• Lead recruitment marketing campaigns to support enrollment growth for MPH and MHA.
• Conceptualize and produce brand-aligned content for digital, web, social media, print and other channels.
• Showcase faculty expertise, research, programs, student experiences and community impact through storytelling.
• Collaborate with writers, designers, photographers, videographers, web developers, faculty and partners.
• Ensure consistent messaging, visual identity and Purdue brand standards across communications.
• Develop targeted strategies to strengthen engagement with prospective students, current students, alumni and stakeholders.
• Use marketing insights and performance data to refine strategies and support department goals.

Skills

Communication

Project management

Time management

Independent work

Social media analytics

Education

Bachelor's degree in communications, marketing, or related field

Tools

Adobe Creative Cloud

Canva

HTML/CSS

CMS (Web Content Management System)

Job description

Job Summary

At Purdue University, your creativity and strategy can help shape how the world sees the future of public health. As the Senior Marketing Lead for the Department of Public Health within the College of Health and Human Sciences, you will lead marketing and communications efforts that elevate the department's national reputation, showcase its research and community impact, and drive recruitment and enrollment across its academic programs.

Reporting to the Department Head, you will turn strategy into compelling stories and campaigns that connect prospective students, alumni, partners, and other audiences with Purdue Public Health. This is an opportunity to grow your path while using your expertise to expand the reach and impact of public health education, research, and workforce development.

Responsibilities Include:

• Develop and execute strategic marketing and communications initiatives that strengthen the visibility and reputation of Purdue Public Health.
• Lead recruitment marketing campaigns that support enrollment growth across residential and online graduate programs, including the MPH and MHA.
• Conceptualize and produce compelling, brand-aligned content for digital, web, social media, print, and other channels.
• Showcase faculty expertise, research, academic programs, student experiences, and community impact through engaging storytelling.
• Collaborate with writers, designers, photographers, videographers, web developers, faculty, and academic partners to execute integrated campaigns.
• Ensure consistent messaging, visual identity, and Purdue brand standards across communications.
• Develop targeted strategies that strengthen prospective student, current student, alumni, and stakeholder engagement.
• Identify opportunities to position Purdue Public Health as a premier destination for public health education and workforce development.
• Use marketing insights and performance data to refine strategies, strengthen engagement, and support department goals.

What Sets Us Apart

This role brings together strategy, storytelling, creativity, and recruitment marketing with a mission that matters. You'll have the opportunity to shape the voice of Purdue Public Health, elevate groundbreaking research and faculty expertise, and create campaigns that inspire future public health professionals to take the next step on their Purdue path.

What We're Looking For:

Required:

Education and Experience:

• Bachelor's Degree in communications, marketing, or other related field.
• Four years of experience in communications, marketing, or other related field.
• Experience creating compelling messages and/or graphics for varied target demographics.

Skills Needed:

• Ability to manage, prioritize, and meet multiple deadlines.
• Strong organizational skills, including time and resource management.
• Strong communication skills and ability to work independently.
• Expertise with Adobe Creative Cloud, Canva, photo manipulation, HTML, CSS, and web content management systems.
• Ability to design graphics for digital formats (web, video, social media, email) and print.
• Ability to translate strategy and messaging into visual concepts for research, events, profiles, and storytelling.
• Up-to-date knowledge of social media platforms (YouTube, Facebook, Instagram, LinkedIn) and related analytics/management tools.

Additional Information:

• Purdue will not sponsor employment authorization for this position
• A background check will be required for employment in this position
• FLSA: Exempt (Not Eligible for Overtime)
• Retirement Eligibility: Defined Contribution Waiting Period

Career Stream: Professional 3

Pay Band S070

Job Code #20003619

Purdue University is an equal opportunity/equal access university.