Graphic Designer and Marketing Coordinator

University of Colorado; Aurora (CO); Híbrido; USD 55.000 - 75.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Tuition Benefit: Employees have access

ECO Pass: Reduced RTD fare

Descripción de la vacante

Colorado School of Public Health seeks a Graphic Designer and Marketing Coordinator to lead multi-channel marketing efforts and messaging for prospective students. The role focuses on digital recruitment using traditional and new media, SEO, and direct marketing, with analytics driving decisions.

The position is full-time, hybrid, located at CU Anschutz Campus in Aurora, CO, reporting to the Director of Communications and Marketing. Strong design and collaboration skills are essential.

Formación

• Bachelor’s degree in marketing, journalism, public relations, communications, business administration, or directly related field.
• Two (2) years of professional level experience in marketing/content development, social media, web/digital marketing, and/or multi-channel marketing campaigns.
• Senior Professional: Three (3) years of professional level experience in marketing/content development, social media, web/digital marketing, and/or multi-channel marketing campaigns.
• Substitution: Education and related experience may substitute for the bachelor’s degree on a year-for-year basis.

Responsabilidades

• Coordinate content development for school-level marketing communications (website, social media).
• Develop electronic viewbook and printed materials for departments/programs and the Office of Academic & Student Affairs.
• Update school directory, event calendar, website homepage, and newsroom.
• Design engaging graphics, layouts, and branding assets for ColoradoSPH communications.
• Manage branded templates (PowerPoint, letterhead, brochures, email templates, business cards).
• Support prospective student acquisition through campaign and performance marketing.

Conocimientos

Social media marketing

Digital marketing

Multi-channel marketing

Content development

Marketing analytics

Educación

Bachelor's degree in marketing, journalism, public relations, communications, business administration, or related field

Master's degree in marketing, journalism, public relations, or related field

Herramientas

SEO

CMS / website content management

Analytics tools

Descripción del empleo

Graphic Designer and Marketing Coordinator

Job Summary: Join the Colorado School of Public Health as the Graphic Designer and Marketing Coordinator (Open Rank Communications Senior – Principal Professional). This position is a key member of the school’s Central Administration and will be responsible for the development of multi-channel marketing efforts and appropriate management of messaging to both internal and external constituents, with a focus on prospective student marketing.

This position will focus on digital recruitment of new students using a full range of traditional and new media, including but not limited to: electronic and print advertising, event marketing, website content management, integrated search engine optimization (SEO), and direct marketing (mail, email, video, web, printed/digital brochures, promotional giveaways, social media, and more). This individual should have the ability to analyze and evaluate tactics and metrics.

Key Responsibilities

• Coordinate content development for school-level marketing communications, including website, social media, etc.
• Work closely with Director and campus/department leads to develop an electronic viewbook, as well as printed materials for departments/centers/programs and for the Office of Academic & Student Affairs.
• Assist with updates to the school directory, event calendar, website homepage, and newsroom.
• Create engaging graphics, layouts, and design aesthetics to support ColoradoSPH communication and marketing efforts.
• Assist with design and management of ColoradoSPH branded assets, including branded templates (PowerPoint, letterhead, event flyers, email templates and signatures, business cards, etc.).
• Help drive prospective student acquisition and growth through campaign marketing and performance marketing.
• Work collaboratively with team to identify, foster, track, and analyze enrollment pipelines with undergraduate institutions in the state and region.
• Design content for student recruitment marketing, email, ad copy, and social media.

This is a full-time (1.0 FTE) position and reports to the Director of Communications and Marketing.

Work Location

Hybrid – This position is located on the CU Anschutz Campus in Aurora, CO and is expected to work on site three days per week.

Why Join Us

The Colorado School of Public Health (ColoradoSPH) is a unique and collaborative graduate school that combines the collective expertise of three Colorado universities: the University of Colorado Anschutz (CU Anschutz) in Aurora, Colorado State University (CSU) in Fort Collins, and the University of Northern Colorado (UNC) in Greeley, Colorado. The Colorado School of Public Health is the only accredited school of public health in the Rocky Mountain Region, attracting top tier faculty and students from across the country, and providing a vital contribution towards ensuring our region’s health and wellbeing. The school’s faculty, staff, and students work together to share knowledge and conduct innovative research and community service to actively address public health issues including chronic disease, access to healthcare, environmental threats, emerging infectious diseases, costly injuries, and more.

Benefits

• Medical: Multiple plan options
• Dental: Multiple plan options
• Additional Insurance: Disability, Life, Vision
• Retirement 401(a) Plan: Employer contributes 10% of your gross pay
• Paid Time Off: Accruals over the year
• Vacation Days: 22/year (maximum accrual 352 hours)
• Sick Days: 15/year (unlimited maximum accrual)
• Holiday Days: 10/year
• Tuition Benefit: Employees have access to this benefit on all CU campuses
• ECO Pass: Reduced rate RTD Bus and light rail service

Minimum Requirements

Senior Professional

• A bachelor’s degree in marketing, journalism, public relations, communications, business administration, business, or a directly related field from an accredited institution.
• Two (2) years of professional level experience with marketing/content development, social media, web/digital marketing, and/or multi-channel marketing campaigns.

Principal Professional

• A bachelor’s degree in marketing, journalism, public relations, communications, business administration, business, or a directly related field from an accredited institution.
• Three (3) years of professional level experience with marketing/content development, social media, web/digital marketing, and/or multi-channel marketing campaigns.
• Substitution: A combination of education and related technical/military/paraprofessional experience may be substituted for the bachelor’s degree on a year for year basis.

Preferred Qualifications

• A master’s degree in marketing, journalism, public relations, communications, business administration or a directly related field from an accredited institution.
• Prospective student marketing experience in a university, higher education, and/or graduate program.
• Photography experience/skills and editing.
• Experience in design for digital marketing with the ability to create simple ads, brochures, and videos in-house.
• Video production experience.

Conditions of Employment

• Applicants must be legally authorized to work in the United States without requiring sponsorship. We are unable to provide work visa sponsorship or employment authorization for this position now or in the future.

Knowledge, Skills, And Abilities

• Advanced knowledge of social media marketing.
• Excellent communication and interpersonal skills on the phone and in person. Strong command of the English language, including grammar, spelling, punctuation, formats, proofreading, and syntax.
• Ability and knowledge to track and measure success through analytics and other metrics.
• Ability to multi-task and prioritize multiple projects at once, while meeting deadlines.
• Ability to establish and maintain effective working relationships with employees at all levels throughout the institution.
• Ability to learn new digital, social media, and software applications.
• Ability to perform in a changing technological environment and learn quickly; adapt and reinvent procedures according to change.
• Outstanding creativity, with a flair for marketing, design, and content editing.
• Demonstrated experience in fostering a community that values a wide range of backgrounds, experiences, and perspectives.

Equal Opportunity Statement

CU is an Equal Opportunity Employer and complies with all