Salesforce Marketing Cloud Administrator

Purdue University; United States; Remote; USD 83,000 - 88,000; Full time

Job summary

Purdue IT seeks an experienced Salesforce Marketing Cloud Administrator to support and enhance Purdue’s enterprise Marketing Cloud solutions. You will work with university departments to improve digital communications, CRM solutions, and platform adoption, translating business needs into technical Marketing Cloud implementations.

You will build, deploy, maintain, and support Marketing Cloud, partnering with end users and technical teams to troubleshoot issues and provide training.

Qualifications

• Bachelor's degree or higher in marketing, communications, computer science, information technology, business, or related field
• At least four years using Salesforce Marketing Cloud Engagement
• Experience with Email Studio, Content Builder, Journey Builder, Automation Studio, Contact Builder, Data Extensions
• Strong analytical and problem-solving skills; troubleshoot and implement solutions
• Excellent project management with attention to detail

Responsibilities

• Translate business requirements into Marketing Cloud solutions
• Build, deploy, maintain, and support Marketing Cloud environments
• Collaborate with end users, business partners, and technical teams
• Provide consultation and training on Marketing Cloud
• Ensure best practices for CRM and Marketing Cloud adoption
• Adopt new Marketing Cloud technologies and capabilities

Skills

Salesforce Marketing Cloud

Email Studio

Content Builder

Journey Builder

Automation Studio

Data Extensions

Contact Builder

AMPscript

Education

Bachelor's degree or higher in marketing, communications, computer science, information technology, business, or related field

Tools

AMPscript

Job description

Job Summary

Salesforce Marketing Cloud Administrator | Purdue IT | Remote position for the right person

Purdue IT is seeking an experienced Salesforce Marketing Cloud Administrator to help support and enhance enterprise Marketing Cloud solutions across Purdue University.

This role offers the opportunity to support and expand Purdue's enterprise Salesforce Marketing Cloud environment, working with departments across the university to improve digital communications and marketing capabilities. The successful candidate will contribute to evolving CRM solutions, platform enhancements, and the adoption of new Marketing Cloud technologies while helping campus partners use these tools effectively. In this role, you'll translate business and user needs into effective technical solutions while building, deploying, maintaining, and supporting Salesforce Marketing Cloud. You'll partner with end users, business process owners, and technical teams to troubleshoot issues, improve complex processes, and help users get more value from the platform. Using your technical expertise and professional judgment, you'll apply established best practices across Purdue's CRM and Marketing Cloud environment, provide consultation and training, and build strong partnerships that support sustainable solutions.

If you enjoy combining technical problem-solving with collaboration and meaningful enterprise impact, this could be a great opportunity to bring your Salesforce Marketing Cloud expertise to Purdue IT.

What We’re Looking For

Education and Experience Required:

• Bachelor's degree or higher in marketing, communications, computer science, information technology, business, or related field
• At least four (4) years of experience using Salesforce Marketing Cloud Engagement
  • Extensive experience with Salesforce Marketing Cloud’s technical platform including Email Studio, Content Builder, Journey Builder, Automation Studio, Contact Builder, and Data Extensions
  • Understanding of Marketing Cloud best practices, data management, and user support
  • Strong analytical and problem-solving skills, with the ability to troubleshoot issues and develop effective solutions
  • Excellent project management skills with attention to detail and ability to effectively prioritize work
• An equivalent combination of education and experience will be accepted

Preferred:

• One or more Salesforce certifications, such as Marketing Cloud Engagement Administrator or Marketing Cloud Engagement Specialist.
• Experience
  • administering Salesforce Marketing Cloud in an enterprise or higher education environment.
  • with content personalization and basic programming concepts, including AMPscript. Experience with Marketing Cloud Next or other Marketing Cloud products and technologies.
  • working in Agile methodologies or a Scrum team.

Skills Required:

• Strong
  • analytical, problem-solving, and troubleshooting skills, including the ability to assess requirements, determine appropriate solutions, estimate effort, and resolve issues
  • attention to detail, commitment to data accuracy and quality, and ability to manage multiple priorities and projects in a deadline-driven environment
• Working knowledge of Salesforce Marketing Cloud Engagement features and technologies, including Journey Builder, Automation Studio, Data Extensions, subscriber management, and segmentation
• Understanding of data security, data management, secure data transmission practices, and Salesforce best practices in accordance with university guidelines
• Ability to
  • translate communication plans and business requirements into effective Marketing Cloud solutions and workflows
  • provide technical support and training to technical and non-technical users, communicating complex technology concepts clearly
  • work independently with limited supervision while collaborating effectively with technical teams, business partners, and end users
  • adapt to changing technologies, maintain knowledge of Marketing Cloud capabilities and best practices, and provide occasional after-hours or weekend support as needed

Additional Information:

• Purdue University will not sponsor employment authorization for this position
• A background check will be required for employment in this position
• FLSA: Exempt (Not Eligible for Overtime)
• Retirement Eligibility: Defined Contribution Waiting Period
• Benefit Statement: Purdue University offers a substantial Benefit Package including medical, dental, and vision insurance as well as a generous paid time off package for sick and vacation days - Summary of Benefits for Professional levels 1-3, Management levels 1-2 - Human Resources - Purdue University.

Career Stream

Professional 3

• Pay Band S075
• Job Code #20003459

Career path maker: https://www.purdue.edu/hr/careerpathmaker/

The anticipated annual salary range for this position is $82,560 to $87,720 annually commensurate with the candidate’s education and experience. The final salary offer will be determined based on a variety of factors, including equity, available budget, educational background, and relevant experience.

Who We Are

Purdue is a community built on collaboration, with global perspectives, Boilermaker pride and endless opportunity to live, learn and grow. Join us and contribute to our culture.

Equal Opportunity Employer

Purdue University is an EOE employer.