Senior Marketing Director - Multi-Brand Growth

Cascade Residential Services LLC; San Antonio (TX); On-site; USD 150,000 - 230,000; Full time

Job summary

Cascade Residential Services LLC in San Antonio, TX is seeking a Senior Director of Marketing to own strategy, budget and results for our residential service brands across TX, FL and VA. You will lead an internal marketing team and manage third-party agencies to drive call volume, inquiries and revenue.

The role requires a data-driven leader with extensive multi-brand experience and a track record of optimizing paid search, local SEO and CRM programs.

Qualifications

• Bachelor’s degree in marketing, business, communications or related field, or equivalent experience.
• 10+ years of marketing experience, including 5+ years leading teams with managers reporting to you.
• Experience running marketing for multiple brands, locations or states.
• Proven track record managing third-party marketing agencies and vendors.
• Valid Driver’s License
• Ownership of a multimillion-dollar marketing budget measured on leads, acquisition cost and revenue.
• Strong command of local digital marketing: paid search, local SEO, listings, reviews, websites, call tracking and CRM.
• Home services (HVAC, plumbing, electrical) or multi-location roll-up experience preferred; ServiceTitan experience a plus.
• Excellent oral, written, and interpersonal communication skills.

Responsibilities

• Build and own the annual marketing plan for the portfolio with lead, booked-call and revenue goals by brand, market and service line.
• Own the total marketing budget and allocate by brand, market and channel; adjust for seasonal demand.
• Set brand standards and decide which programs are shared vs. local.
• Lead marketing integration for newly acquired brands (websites, phone tracking, CRM setup).
• Ensure advertising, promotions, licensing disclosures and consumer-protection practices comply with state rules.
• Select, contract and manage third-party marketing firms and agencies; monitor KPIs and costs.
• Review agency invoices and ensure spend aligns with brand.
• Report cost per lead, cost per booked job, and ROAS to executives using dashboards.

Skills

Leadership

Planning

Management

Vendor Management

Data-driven decisions

Communication

Education

Bachelor’s degree in marketing, business, communications or related field

Tools

ServiceTitan

CRM

SEO tools

Job description

Cascade Residential Services LLC in San Antonio, TX is seeking a Senior Director of Marketing to own strategy, budget and results for our residential service brands across TX, FL and VA. You will lead an internal marketing team and manage third-party agencies to drive call volume, inquiries and revenue.

The role requires a data-driven leader with extensive multi-brand experience and a track record of optimizing paid search, local SEO and CRM programs.