Senior Marketing Development Manager

Piramal Pharma Solutions; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

Piramal Pharma Solutions is seeking a growth-oriented marketing leader to own digital, service line, and event marketing on a global scale. You will drive planning and execution, partner with commercial leadership, and manage a small team as the function scales.

Your role requires leading cross-functional teams, championing data-driven campaigns, and optimizing engagement across regions with a focus on pipeline growth and ROI.

Qualifications

• Proven ability to lead B2B and commercial marketing strategy with ownership of programs and budgets.
• Experience leading digital campaigns (SEO, GEO, paid media, email) and service line marketing.
• Proven experience managing trade shows and industry events end-to-end with ROI measurement.
• Experience leading cross-functional and global teams including agencies and vendors.
• Strong track record developing customer-facing marketing materials and sales enablement content.

Responsibilities

• Own and drive SEO, GEO, paid media, email, and website strategy to generate leads.
• Analyze campaign and website metrics to guide budget allocation and optimization.
• Lead relationships with external digital marketing and creative agencies.
• Develop go-to-market marketing strategies for each service line with BD partners.
• Co-lead trade shows, conferences, and customer events with budget and ROI tracking.

Skills

Leadership

B2B marketing strategy

Digital marketing

Trade shows/events management

Budget management & vendor negotiation

Sales enablement content

Education

Bachelor's degree in Marketing/Business/Life Sciences

Tools

CRM

Marketing automation

AI-enabled marketing tools

Job description

Own and drive digital marketing, service line marketing, and trade show/event strategy for a growing global CDMO business. The role will lead planning and execution across marketing programs in close partnership with commercial leadership, business development teams, and external agencies.

This role will serve as the primary driver and owner across the global strategic marketing and commercial teams, leading collaboration, campaign execution, and customer engagement initiatives across regions, with direct accountability for digital channel performance, service line go-to-market plans, and in collaboration on global trade show/event calendar.

This is a growth-oriented, manager-level role with budget ownership and decision-making authority across digital, service line, and event marketing. The position carries strong potential to build and lead a small team as the strategic marketing function scales.

EXPERIENCE:

• Proven ability to lead and drive B2B and commercial marketing strategy, not just support execution
• Experience leading digital marketing campaigns (SEO, GEO, paid media, email) and owning service line/product marketing strategy and customer engagement programs
• Proven experience leading trade shows and industry events end-to-end, including budget ownership, vendor negotiation, and ROI measurement
• Experience leading cross-functional and global teams, including agencies and external partners, as well as budget management of these activities preferred
• Strong track record developing customer-facing marketing materials, sales enablement content, and service line collateral preferred

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business, Life Sciences, or related field; MBA a plus
• 7+ years of experience in B2B marketing, commercial marketing, or digital marketing, with demonstrated ownership of programs and budgets
• Experience in pharma, biotech, healthcare, CDMO, or other B2B industries preferred, including managing a trade show/event portfolio
• Strong leadership, communication, and organizational skills, with the ability to influence senior stakeholders
• Proficiency with CRM, marketing automation, and AI-enabled marketing tools is a plus

KEY ROLES:

• Own and drive SEO, GEO, paid media, email marketing, and website strategy to build brand visibility and generate qualified leads
• Analyze campaign, engagement, and website performance metrics to guide budget allocation and continuous optimization
• Lead and manage relationships with external digital marketing and creative agencies

Service Line Marketing

• Develop and lead go-to-market marketing strategy for each service line, partnering with service line and BD leaders on positioning
• Own capability decks, brochures, and customer-facing presentations across service lines and sites
• Drive account-based marketing initiatives and commercial campaigns aligned to pipeline priorities

Trade Shows & Event Marketing

• Co-lead end-to-end planning and execution of trade shows, industry conferences, and customer events, including budget and ROI tracking
• Own the trade show calendar, booth strategy, and pre/post-event campaigns in partnership with business development
• Manage vendor, venue, and agency negotiations to optimize event spend and impact
• Lead customer engagement campaigns tied to key commercial priorities and milestones
• Drive development of marketing collateral, blogs, webinars, and technical content in partnership with SMEs
• Partner with business development on customer outreach tied to commercial campaigns and events
• Lead cross-functional coordination across global regions, internal teams, and agency partners to ensure timely execution
• Own customer, competitor, and market research initiatives that inform commercial strategy
• Champion adoption of digital marketing and AI-enabled commercial engagement tools; mentor team members as the function scales