Senior Marketing Database Specialist

Holland & Knight; Tampa (FL); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Comprehensive medical, dental, and vision plans

401(k); profit sharing

Paid holidays and paid time off

Job summary

Holland & Knight seeks a Senior Marketing Database Specialist in Tampa, FL to maintain the integrity of the Marketing Database. Responsibilities include overseeing data quality and supporting marketing initiatives through accurate data management.

The ideal candidate will have a Bachelor's degree and at least 4 years of relevant experience, along with exceptional project management and communication skills.

Benefits include comprehensive health plans, 401(k) plans, and paid time off.

Qualifications

• 4+ years of experience in a related field.
• Experience with CRM systems and data management.
• Ability to perform data quality control procedures.

Responsibilities

• Maintain the integrity of the marketing database and related processes.
• Perform daily data quality control and manage data change requests.
• Educate and support users of the InterAction CRM system.

Skills

Project management skills

Strong communication

Mentoring skills

Leadership skills

Education

Bachelor’s degree in Marketing, Business, Communications, Journalism, or a related field

Tools

Microsoft Office Suite

Job description

We are a Firm where people truly believe in what they do and strive to achieve the highest standards of performance and success. This position may be based at our global operations center in Tampa, FL, or at the Firm's Dallas office.

General Description

We are seeking a Senior Marketing Database Specialist to join our team. The Senior Marketing Database Specialist is responsible for maintaining the daily processing of the firm’s Marketing Database (InterAction) with a primary focus on maintaining the integrity of the database and marketing related processes. This position has a visible impact on many marketing and client relationship initiatives throughout the firm by ensuring the accuracy of client and contact data.

Key Responsibilities

• Ensure overall quality of data by examining and processing contact data changes made by InterAction users, including Attorneys, Practice Assistants, and other staff; including DCM ticket processing, reviewing, and promoting new contacts or duplicate contacts.
• Perform daily data quality control procedures, including review and approval of data change management requests, checking and merging duplicate contacts, standardizing data and ensuring that the necessary data fields are populated according to firm data standards.
• Monitor the flow of data between InterAction, IQ, and other databases for accuracy and data quality.
• Perform and educate InterAction data imports and exports related to marketing projects and mailings; provide project support and assist with developing best practices to ensure efficiency and improved workflow.
• Coordinate and implement data updating for auto-replies/bouncebacks received in the firm’s Event mailbox.
• Perform and educate database queries to support firm marketing and business development efforts.
• Produce and maintain InterAction reports on a standard and ad-hoc basis to support lawyer and marketing team members with business needs.
• Educate and support InterAction users and act as a CRM subject matter expert.
• Develop and execute a strategy with the Marketing team on all active marketing mailing lists to ensure thought leadership reaches the intended audience.
• Stay up to date on industry discussions regarding CRM, data privacy issues, new CRM technologies and software upgrades that can increase or lead to CRM efficiencies.
• Suggest ways to enhance the marketing database for increased usage on a proactive basis to support overall firm-wide marketing and business development efforts.
• Perform QA testing related to software upgrades or new technologies and work closely with the Marketing Database Manager and IT Department on all upgrades.
• Special projects and duties as assigned.

Required Skills

• Exceptional project management skills.
• Strong communication, mentoring, and leadership skills.

Qualifications & Education

• Bachelor’s degree in Marketing, Business, Communications, Journalism, or a related field.
• 4+ years of experience.
• Proficiency in Microsoft Office Suite.

Physical Requirements: Ability to sit or stand for extended periods of time and moderate or advanced keyboard usage.

Benefits

• Comprehensive medical (PPO and HDHPs), dental and vision plans including coverage for domestic partners.
• Life and AD&DD insurance.
• Short and long term disability insurance.
• Tax‑advantaged accounts for health care expenses, including FSAs and HSAs; FSAs for dependent care.
• Health advocacy services; behavioral health and counseling resources for all family members.
• 401(k); profit sharing.
• Backup dependent care; senior care planning support; resources for individuals with developmental disabilities and their caregivers.
• Paid holidays and other paid time off, including paid leave for new parents.

Holland & Knight is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth or related conditions, transgender status, and sexual orientation), national origin, age, disability, genetic information, veteran status or any other factor prohibited by law.

Applicants who are interested in applying for a position and require an accommodation during the process should contact [e-mail].