Senior Marketing Database Specialist

Holland & Knight LLP; Tampa (FL); On-site; USD 65,000 - 85,000; Full time

Benefits offered by this job

Comprehensive medical, dental, and vision plans

401(k) with profit sharing

Paid holidays and leave for new parents

Job summary

Holland & Knight LLP is seeking a Senior Marketing Database Specialist in Tampa, FL. This role involves maintaining the integrity of the firm’s Marketing Database (InterAction) and ensuring accurate client information. Key responsibilities include data quality control and supporting marketing initiatives.

The ideal candidate has a Bachelor's degree and over 4 years of experience. We provide comprehensive health and wellness benefits, as well as a supportive work environment.

Qualifications

• 4+ years of experience in a relevant field.
• Exceptional project management skills are essential.
• Strong communication skills and mentoring abilities.

Responsibilities

• Maintain the integrity of the Marketing Database (InterAction).
• Perform daily data quality control procedures.
• Monitor the flow of data between InterAction and other databases.
• Educate users on data imports and exports.

Skills

Project management

Communication

Mentoring

Leadership

Education

Bachelor’s degree in Marketing, Business, Communications, Journalism, or related field

Tools

Microsoft Office Suite

Job description

We are a Firm where people truly believe in what they do and strive to achieve the highest standards of performance and success.

This position may be based in our global operations center in Tampa, FL, or at the Firm's Dallas office.

General Description

We are seeking a Senior Marketing Database Specialist to join our team. The Senior Marketing Database Specialist is responsible for maintaining the daily processing of the firm’s Marketing Database (InterAction) with a primary focus on maintaining the integrity of the database and Marketing related processes. This position has a visible impact on many marketing and client relationship initiatives throughout the firm by ensuring the accuracy of client and contact data.

Key Responsibilities And Essential Job Functions

• Ensure the overall quality of data by examining and processing contact data changes made by InterAction users, including Attorneys, Practice Assistants and other staff. This includes the processing of DCM tickets, reviewing and promoting new contacts/possible duplicate contacts.
• Perform daily data quality control procedures, including review and approval of data change management requests, checking and merging duplicate contacts, standardizing data and ensuring that the necessary data fields are populated according to firm data standards.
• Monitor the flow of data between InterAction, IQ, and other databases for accuracy and data quality.
• Perform and educate regarding InterAction data imports and exports related to Marketing projects and mailings.
• Provide InterAction project support and assist with developing best practices to ensure efficiency and improved workflow.
• Coordinate and implement data updating for auto‑replies/bouncebacks received in the firm’s Event’s mailbox.
• Perform and educate database queries to support firm marketing and business development efforts.
• Produce and maintain InterAction reports on a standard and ad‑hoc basis to support lawyer and marketing team members with their business needs.
• Educate and support InterAction users and act as a CRM subject matter expert.
• Develop and execute a strategy to work with the Marketing team regularly on all active marketing mailing lists to ensure thought leadership reaches the intended audience.
• Stay up to date on industry discussions regarding client relationship management (CRM), data privacy issues, new CRM related technologies and software upgrades that can increase or lead to CRM efficiencies.
• Suggest ways to enhance the marketing database for increased usage on a proactive basis to support overall firm‑wide marketing and business development efforts.
• Perform QA testing related to any software upgrades/new technologies and work closely with the Marketing Database Manager and IT Department on all upgrades.
• Special projects and duties as assigned.

Required Skills

• Exceptional project management skills.
• Strong communication, mentoring, and leadership skills.

Required Qualifications & Education

• Bachelor’s degree in Marketing, Business, Communications, Journalism, or a related field.
• 4+ years of experience.
• Proficiency in Microsoft Office Suite.

Physical Requirements

• Ability to sit or stand for extended periods of time.
• Moderate or advanced keyboard usage.

Benefits

Our goal is to promote a work environment in which individuals have access to the resources they need to be their best both professionally and personally, which includes resources that encourage individuals to focus on their health and well-being.

We offer comprehensive medical (PPO and HDHPs), dental and vision plans including coverage for domestic partners; life and AD&D insurance; short and long term disability insurance; tax-advantaged accounts for health care expenses, including FSAs and HSAs; FSAs for dependent care; health advocacy services; behavioral health and counseling resources for all family members; 401(k); profit sharing; backup dependent care; senior care planning support; resources for individuals with developmental disabilities and their caregivers; and paid holidays and other paid time off, including paid leave for new parents.

Holland & Knight is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth or related conditions, transgender status, and sexual orientation), national origin, age, disability, genetic information, veteran status or any other factor prohibited by law.