Senior Marketing Data & Insights Analyst

Sia Experience; New York (NY); On-site; USD 110,000 - 130,000; Full time

Job summary

A leading company in the advertising services sector is seeking a Senior Marketing Data & Insights Analyst. This role demands a blend of quantitative and qualitative analysis to inform and optimize marketing strategies. The analyst will work across campaigns, providing actionable insights from complex data to improve performance and client outcomes.

Qualifications

• 3+ years of experience in data insights or analytics.
• Strong understanding of marketing metrics and KPIs.
• Proficiency in data visualization tools.

Responsibilities

• Lead performance analysis across campaigns to generate actionable insights.
• Translate trend signals into effective media recommendations.
• Design marketing measurement frameworks and deliver insightful reports.

Skills

Quantitative analysis

Qualitative insights development

Performance analytics

Market intelligence

Customer behavior analysis

Job description

Senior Marketing Data & Insights Analyst

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Senior Marketing Data & Insights Analyst

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Job Description

We’re looking for a unique kind of analyst — someone who can do more than pull numbers. This role blends deep quantitative skills with qualitative insight development, helping clients not only understand what’s happening, but why it matters and what to do next.

Job Description

We’re looking for a unique kind of analyst — someone who can do more than pull numbers. This role blends deep quantitative skills with qualitative insight development, helping clients not only understand what’s happening, but why it matters and what to do next.

As a Senior Marketing Data & Insights Analyst at SiaX (the creative arm of Sia Partners), you’ll work across industries and campaigns to translate data into actionable narratives that shape strategy. You’ll advise clients on what to measure, help define KPIs aligned with business goals and interpret customer behavior in ways that drive performance and unlock new opportunities. You will need to be insights-driven, and a key voice in helping teams and clients understand what the data says and what it means.

This role sits at the intersection of data science, marketing strategy, and customer insights — with an emphasis on performance analytics, proactive market intelligence, and insights that drive creative and media activation.

Your Impact

Lead performance analysis across campaigns to surface insights that inform creative, media, and customer experience strategies

Monitor seasonal trends, cultural moments (e.g., flu season, fitness cycles), and health/wellness search patterns to identify campaign timing and messaging opportunities

Translate trend signals into actionable media and creative recommendations that align with client and platform capabilities

Collaborate with strategy and account teams to shape measurable campaign objectives and define success

Design marketing measurement frameworks and deliver clear, insight-driven reports and dashboards tailored to client goals

Analyze paid media (Meta, Google Ads, YouTube, TikTok, CTV), website/app analytics, and funnel performance across channels

Create automated dashboards and alerts to track performance and surface emerging opportunities

Support test-and-learn initiatives, statistical modeling, and experimental design including lift studies and A/B testing

Analyze customer journeys and behavioral trends to uncover insights and surface optimization opportunities

What Success Looks Like

Creative Optimization: Identify 3+ winning creative elements or messages that improve conversion rates by 15%+

Audience Insights: Define 2–3 high-value audience segments with 20%+ higher lifetime value than baseline

Trend Activation: Identify and activate 2+ seasonal or cultural opportunities that drive above-average engagement

Internal teams look to you to shape storylines that elevate campaign work and performance narratives

Clients view you as a trusted thought partner who connects the dots between insight and impact

You challenge assumptions, ask smarter questions, and guide teams toward more informed decisions

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Information Technology

• Industries

  Advertising Services and Banking

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New York County, NY $110,000.00-$130,000.00 5 days ago

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