Senior Marketing Data Architect & Insights Leader

PowerToFly; Redlands (CA); On-site; USD 93,600 - 156,000; Full time

Benefits offered by this job

Industry-leading health and welfare benefits

401(k) and profit-sharing programs

Paid vacation leave and holidays

Job summary

A leading GIS technology firm seeks a Sr. Marketing Data Strategist to spearhead data management and governance efforts. In this role, you will leverage advanced data analysis and modeling techniques to enhance marketing effectiveness. The candidate must have over 8 years of experience in marketing data analytics and hold a Bachelor's degree in a related field. This position also offers competitive benefits and a salary range of $93,600 – $156,000 USD, reflecting the diverse contributions of employees.

Qualifications

• 8+ years of experience in marketing data, analytics, or data strategy.
• Strong expertise in data models and segmentation strategies.
• Advanced SQL skills able to analyze complex datasets.

Responsibilities

• Design and maintain scalable marketing data models.
• Develop dashboards to communicate marketing performance metrics.
• Partner with teams to ensure compliant and high-quality data.

Skills

Data analysis

Data modeling

Data governance

Communication skills

SQL proficiency

Education

Bachelor's degree in business analytics, data science, or related field

Tools

CRM platforms

Marketing automation tools

Business Intelligence (BI) tools

Job description

A leading GIS technology firm seeks a Sr. Marketing Data Strategist to spearhead data management and governance efforts. In this role, you will leverage advanced data analysis and modeling techniques to enhance marketing effectiveness. The candidate must have over 8 years of experience in marketing data analytics and hold a Bachelor's degree in a related field. This position also offers competitive benefits and a salary range of $93,600 – $156,000 USD, reflecting the diverse contributions of employees.