Marketing Data & AI Automation Architect

Capella University; Minneapolis (MN); On-site; USD 95,000 - 143,000; Full time

Benefits offered by this job

Benefits package

Job summary

Capella University is seeking a Senior Data and Automation Engineer to own the Marketing Operations Data Mart, manage audience lists, and drive AI-enabled automation across campaigns. The role blends data engineering with strategic AI enablement, collaborating with IT and marketing teams to deliver scalable data solutions.

Responsibilities include building integrations, ensuring data quality, and piloting AI use cases while measuring impact.

Qualifications

• Experience leading data operations in marketing or similar environments.
• Ability to translate business needs into data/AI solutions.
• Experience with audience segmentation and list management.

Responsibilities

• Own and maintain data infrastructure (MODM) and reference data sources.
• Deliver campaign audience lists and segment files.
• Build automations, API integrations, and AI-powered tools for marketing teams.
• Pilot new AI use cases and measure adoption and impact.
• Troubleshoot integrations and maintain data workflows.

Skills

SQL

SAS

Python

JavaScript

Data warehouse

AI tooling

API integrations

Adobe Workfront Fusion

Zapier

Make

Prompt engineering

Education

Bachelor’s degree

Tools

Adobe Workfront Fusion

Zapier

Make

Eloqua

SQL tooling

Job description

Capella University is seeking a Senior Data and Automation Engineer to own the Marketing Operations Data Mart, manage audience lists, and drive AI-enabled automation across campaigns. The role blends data engineering with strategic AI enablement, collaborating with IT and marketing teams to deliver scalable data solutions.

Responsibilities include building integrations, ensuring data quality, and piloting AI use cases while measuring impact.