Senior Marketing Communications Specialist - Remote

Optum; San Antonio (TX); Remote; USD 73,000 - 130,000; Full time

Benefits offered by this job

Comprehensive benefits package

Equity stock purchase

401k contribution

Job summary

WellMed, part of the Optum family, is seeking a Senior Marketing Communications Specialist to lead patient-facing print and digital communications remotely across the U.S. This role focuses on onboarding new SNP members and communicating CMS rule changes while ensuring compliance with health literacy and brand guidelines.

You’ll manage end-to-end campaigns, collaborate with clinical and operational experts, and measure success.

Qualifications

• Proven strategic thinking, project leadership, writing, and stakeholder-management skills.
• Ability to work independently, manage competing priorities, solve moderately complex communication challenges, and guide others through decisions.
• Experience in healthcare marketing, patient communications, marketing campaign management, regulated communications, or care quality initiatives is preferred.

Responsibilities

• Develop and manage patient email strategies that support retention, preventive care, and care quality priorities.
• Coordinate communication plans across multiple stakeholders, programs, markets, and patient touchpoints for a consistent experience.
• Facilitate strategic planning discussions to set objectives, audiences, approvals, dependencies, timelines, and success measures.
• Partner with clinical and operational experts to translate complex health information into patient-friendly content with clear actions.
• Manage the development, review, approval, scheduling, and distribution of email communications.
• Ensure content meets legal, compliance, accessibility, brand, and health-literacy standards.
• Collaborate with internal teams and external partners on design, audience, campaign setup, testing, deployment, and reporting.
• Monitor campaign performance and identify opportunities for improvement.

Skills

Strategic thinking

Project leadership

Writing

Stakeholder management

Job description

Improve the lives of others while Caring. Connecting. Growing together.

Job Description - Senior Marketing Communications Specialist - Remote (2390370)

Senior Marketing Communications Specialist - Remote - 2390370

Explore opportunities with WellMed, part of the Optum family of businesses. We believe all patients are entitled to the highest level of medical care. Here, you will be part of a team who shares your passion for helping people achieve improved health outcomes. Explore rewarding opportunities for physicians, clinical staff and non-patient-facing roles. Join us and discover the meaning behind Caring. Connecting. Growing together.

This role leads the strategy, development, and execution of patient-facing print and digital communications designed to support retention and improve care quality with a focus on new patient onboarding. This position is critical to communicating the 2027 CMS rule change on SSBCI benefit access to new SNP members and ensuring they take action to receive plan benefits. Failure to comply will negatively impact this key growth segment.

The role is responsible for managing complex outreach initiatives from initial strategy through implementation and evaluation. This includes identifying target audiences, communication objectives, key messages, timing, frequency, patient calls to action, and measures of success. The specialist ensures that communications are clear, relevant, accessible, and aligned with patient needs, health literacy standards, brand requirements, and applicable regulatory guidance.

You’ll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.

Primary Responsibilities

• Develop and manage patient email strategies that support retention, preventive care, chronic condition management, care gap closure, and other care quality priorities, including the above rule change
• Coordinate communication plans across multiple stakeholders, programs, markets, and patient touchpoints to provide a consistent and connected patient experience
• Facilitate strategic planning discussions to establish objectives, audience priorities, roles, approval requirements, dependencies, timelines, and success measures
• Partner with clinical and operational subject matter experts to translate complex health information into patient-friendly content with clear and appropriate actions
• Manage the development, review, revision, approval, scheduling, and distribution of email communications
• Ensure content meets legal, compliance, clinical, brand, accessibility, health literacy, and communication standards
• Collaborate with internal teams and external partners on email design, audience selection, campaign setup, testing, deployment, and reporting
• Monitor campaign performance using measures such as delivery, engagement, response, utilization, and patient action
• Evaluate results, identify opportunities for improvement, and recommend changes to future communication strategies
• Maintain communication templates, content standards, documentation, and established review processes
• Identify risks, resolve issues, and communicate decisions or needed actions to stakeholders and leadership

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications

• Proven solid strategic thinking, project leadership, writing, and stakeholder-management skills
• Proven to work independently, manage competing priorities, solve moderately complex communication challenges, and guide others through decisions

Preferred Qualification

• Experience in healthcare marketing, patient communications, marketing campaign management, regulated communications, or care quality initiatives

*All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy

Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you’ll find a far-reaching choice of benefits and incentives. The salary for this role will range from $72,800 - $130,000 annually based on full-time employment. We comply with all minimum wage laws as applicable.

Application Deadline

This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.

At UnitedHealth Group, our mission is to help people live healthier lives and help make the health system work better for everyone. Together, we are shaping the future of healthcare by harnessing technology and innovation to make care simpler to navigate, more affordable and more connected for the people we serve. We are committed to creating an inclusive workplace where everyone feels welcomed, valued, heard and respected, empowering people to bring their authentic selves to work and strengthening our collective impact through diverse talents, backgrounds, experiences and perspectives.

UnitedHealth Group and its affiliated brands are an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

UnitedHealth Group and its affiliated brands are a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

UnitedHealth Group is a registered service mark of UnitedHealth Group, Inc. The UnitedHealth Group name with the dimensional logo, as well as the dimensional logo alone, are both service marks for the UnitedHealth Group, Inc.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.