Head of Critical Care Marketing
Siemens Healthineers
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Benefits offered by this job
Job summary
Siemens Healthineers is seeking a Vice President, Global Marketing, Critical Care, to drive sustainable growth and market leadership for the global Critical Care portfolio. This executive leads strategy across handheld and benchtop blood gas products, partnering with R&D, Finance, Supply Chain and regional teams to ensure innovation and aligned go-to-market plans.
The role emphasizes customer-centric decision-making, portfolio prioritization, and successful launches, with a strong focus on
Qualifications
- BACHELOR'S degree required; MBA preferred.
- 15+ years of progressive leadership in marketing, strategy, or commercial leadership within healthcare or life sciences.
- Demonstrated success in global portfolio strategies, revenue growth, and market share expansion.
- Experience leading global or regional teams; strong executive presence and influence across stakeholders.
- Strong customer orientation and ability to translate insights into actionable strategies.
Responsibilities
- Define and lead global marketing and portfolio strategy for Critical Care.
- Drive lifecycle management, prioritization, and investment decisions for long-term growth.
- Partner with R&D, Finance, and regional teams to align roadmaps and go-to-market plans.
- Lead product innovation, commercialization, and launch strategies for new offerings.
- Utilize financial analytics to guide strategic investments and performance.
- Translate strategy into scalable commercial frameworks and regional execution.
- Represent the business with customers, thought leaders, and industry partners.
Skills
Education
Job description
Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably.
Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions.
The Vice President, Global Marketing, Critical Care is responsible for driving sustainable growth, portfolio value creation, and market leadership for the global Critical Care business. As a key member of the business leadership team, this role defines and executes the global portfolio strategy while leading innovation, commercialization, and lifecycle management across the handheld and benchtop blood gas portfolio.
The VP serves as the voice of the customer and market within the organization, translating healthcare, customer, and competitive insights into strategic priorities, investment decisions, and commercial actions that deliver long-term business value. This leader is accountable for partnering across R&D, Finance, Supply Chain, and Regional Organizations to ensure innovation investments, portfolio decisions, and go-to-market strategies are aligned with both near-term performance objectives and long-term growth ambitions.
Success in this role will be measured by portfolio growth, market share expansion, successful commercialization of innovation, customer adoption, profitability, and the development of a high-performing global marketing organization.
- Define and lead the global marketing and portfolio strategy for the Critical Care business, aligned with enterprise priorities and regional market needs.
- Drive portfolio prioritization, lifecycle management, and investment decisions to maximize long-term growth, profitability, and shareholder value.
- Lead market assessment, customer segmentation, competitive analysis, and strategic planning to identify growth opportunities and inform business decisions.
- Champion customer-centric decision-making by incorporating deep understanding of clinical workflows, healthcare economics, unmet needs, and evolving market dynamics.
- Lead the marketing strategy for new product development, ensuring customer and market insights are translated into differentiated innovation opportunities and prioritized investments.
- Partner closely with R&D to shape portfolio roadmaps, product requirements, and innovation priorities that address future customer and market needs.
- Guide business case development and investment decisions using financial, commercial, and strategic evaluation frameworks.
- Drive successful launch planning and commercialization strategies to accelerate adoption and achieve business objectives.
- Leverage market intelligence and financial metrics including revenue growth, market share, gross profit, NPV, and P&L performance to guide strategic decisions.
- Lead forecasting, scenario planning, and performance management processes to optimize resource allocation and investment priorities.
- Ensure marketing and portfolio strategies are supported by rigorous analytics, measurable outcomes, and clear return-on-investment expectations.
- Partner with Finance to align forecasts, budgets, and long-range planning efforts.
- Translate global strategy into scalable commercial frameworks, tools, messaging, and programs that enable consistent execution across regions.
- Partner with regional marketing and commercial leaders to drive growth while balancing global consistency with local market requirements.
- Own commercial performance outcomes and strategic growth initiatives, adjusting priorities as market conditions and competitive dynamics evolve.
- Identify opportunities to leverage digital, AI-enabled, and workflow innovations that enhance customer value and strengthen competitive differentiation.
- Serve as a visible ambassador for the Critical Care business with key customers, thought leaders, industry associations, and strategic partners.
- Represent the business at industry events and customer engagements to strengthen market position and identify emerging trends.
- Foster strategic partnerships that expand market presence and accelerate growth opportunities.
- Partner with R&D, Medical Affairs, Market Access, Regulatory, Quality, Supply Chain, and Commercial organizations to drive business outcomes and successful portfolio execution.
- Lead and align stakeholders across a highly matrixed global organization, influencing decisions and driving accountability without direct authority.
- Ensure value propositions are differentiated, evidence-based, and aligned with customer, clinical, and economic needs.
- Build, lead, and develop a high-performing global marketing organization with strong strategic, analytical, and commercial capabilities.
- Foster a culture of accountability, collaboration, innovation, and continuous improvement.
- Coach and develop future leaders while strengthening organizational capabilities in portfolio management, commercialization, customer engagement, and strategic marketing.
- Bachelor's degree required.
- MBA, advanced business degree, or relevant graduate degree preferred.
- 15+ years of progressive leadership experience in marketing, strategy, portfolio management, or commercial leadership within healthcare, diagnostics, medical technology, or life sciences.
- Proven success developing and executing portfolio strategies that drive sustainable revenue growth, profitability, and market share expansion.
- Demonstrated experience leading global product innovation, commercialization, and lifecycle management efforts.
- Strong business and financial acumen with experience using market and financial analytics to drive strategic investment decisions.
- Experience leading global or regional teams in complex, matrixed organizations.
- Exceptional executive presence with the ability to influence senior leaders and build alignment across diverse stakeholder groups.
- Strong customer orientation with the ability to translate market insights into actionable business strategies.
- Experience working across multiple geographies and healthcare markets with an understanding of regional market dynamics and customer needs.
Preferred: Experience in critical care, point-of-care diagnostics, acute care testing, blood gas analysis, or adjacent healthcare markets.
We are a team of more than 72,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment pathways.
When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual's potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and/or sexual orientations, and work together, to fight the world's most threatening diseases and enable access to care, united by one purpose: to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably.
To find out more about Siemens Healthineers businesses, please visit our company page here.
$266,900 - $366,982
Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications of the successful candidate.
If this is a commission eligible position the commission eligibility will be in accordance with the terms of the Company's plan. Commissions are based on individual performance and/or company performance.
The Company offers the following benefits for this position, subject to applicable eligibility requirements:
- medical insurance
- dental insurance
- vision insurance
- 401(k) retirement plan
- life insurance
- long-term and short-term disability insurance
- paid parking/public transportation
- paid time off
- paid sick and safe time
Siemens Healthineers is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.
Applicants and employees are protected under Federal law from discrimination. To learn more, click here.
Siemens Healthineers is committed to equal employment opportunity. As part of this commitment, we will ensure that persons with disabilities are provided reasonable accommodations.
If you require a reasonable accommodation in completing a job application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please fill out the accommodations form here. If you're unable to complete the form, you can reach out to our HR People Connect People Contact Center for support at peopleconnectvendorsnam.func@siemens-healthineers.com. Please note HR People Connect People Contact Center will not have visibility of your application or interview status.
California residents have the right to receive additional notices about their personal information. To learn more, click here.
A successful candidate must be able to work with controlled technology in accordance with US export control law. It is Siemens Healthineers' policy to comply fully and completely with all United States export control laws and regulations, including those implemented by the Department of Commerce through the Export Administration Regulations (EAR), by the Department of Commerce through the International Traffic in Arms Regulations (ITAR), and by the Treasury Department through the Office of Foreign Assets Control (OFAC) sanctions regulations.
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