Senior Marketing Communications & DTC Lead (Remote)

Humacyte Global Inc; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Stock Options

401k Plan with 4% Match and no Vesting

Medical, Vision and Dental Plans

Company Paid Long Term/Short Term Disb

Life Insurance

23 Days PTO

10 Holidays + 2 Floating Holidays

Parental Leave Policies

Job summary

Humacyte Inc is seeking a (Sr.) Marketing Manager, Marketing Communications & DTC to lead integrated programs elevating brand awareness and engagement across healthcare audiences. This role drives social media strategy, content development, and digital campaigns while aligning with Medical Affairs, Regulatory, and Market Access teams.

The ideal candidate has 4–6+ years (Manager) or 6–10+ years (Senior Manager) in biotech or healthcare marketing, with strong storytelling and data-driven

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Business, or related field.
• 4-6+ years (Manager) or 6-10+ years (Senior Manager) of experience in biotech/healthcare marketing.
• Experience supporting commercial product launches and growth-stage healthcare organizations preferred.
• Demonstrated success leading social media strategy, content development, and digital marketing campaigns.
• Experience managing agencies, creative vendors, and marketing budgets.
• Working knowledge of SEO, SEM, digital advertising platforms, web analytics, CRM systems, and social media tools.
• Strong project management and organizational skills with ability to manage multiple priorities.
• Experience operating in highly regulated healthcare environments preferred.
• Familiarity with patient engagement, disease awareness, and/or DTC healthcare marketing preferred.
• Excellent communication and interpersonal skills.

Responsibilities

• Develop and execute Humacyte's social media strategy across major platforms.
• Build annual and quarterly social media content plans aligned with objectives.
• Monitor performance and provide reporting and optimization recommendations.
• Collaborate with stakeholders to create content tied to milestones, conferences, and corporate news.
• Manage publishing platforms and editorial calendars.
• Lead creation of content across digital and traditional channels (blogs, videos, emails, presentations).
• Translate complex scientific information into accessible content.
• Support congresses, speaker programs, and clinical campaigns with assets.
• Support DTC marketing strategies and patient engagement initiatives.
• Develop multi-channel digital campaigns including paid social, SEM, and email marketing.
• Assist with SEO, website strategy, and user experience improvements.
• Analyze campaign performance to inform strategy and investments.
• Manage agency partners, budgets, and timelines.
• Support PR activities and thought-leadership programs as needed.
• Ensure compliance with regulatory, legal, and company standards.

Skills

Social media strategy

Content development

Digital marketing campaigns

Agency management

SEO & SEM

Web analytics

CRM systems

Project management

Education

Bachelor's degree in Marketing, Communications, Journalism, Business, or related field

Tools

CRM systems

Social media management tools

Web analytics tools

SEO tools

Job description

Humacyte Inc is seeking a (Sr.) Marketing Manager, Marketing Communications & DTC to lead integrated programs elevating brand awareness and engagement across healthcare audiences. This role drives social media strategy, content development, and digital campaigns while aligning with Medical Affairs, Regulatory, and Market Access teams.

The ideal candidate has 4–6+ years (Manager) or 6–10+ years (Senior Manager) in biotech or healthcare marketing, with strong storytelling and data-driven