Senior Specialist, Marketing Automation

1000 Pacific Biosciences of California, Inc.; Menlo Park (CA); On-site; USD 129,000 - 193,000; Full time

Job summary

PacBio seeks a Senior Specialist, Marketing Automation to own campaign execution and optimize global customer engagement. You’ll lead marketing automation best practices, ensure data integrity, and partner with marketing and commercial teams to drive campaigns across channels worldwide.

You will manage email programs, nurture campaigns, and eCommerce store updates while leveraging Analytics and CRM integrations to improve performance and reporting.

Qualifications

• 5+ years of experience with marketing automation systems (Pardot/Account Engagement a plus).
• Bachelor’s degree in marketing, business, or related discipline.
• Experience with B2B marketing strategy, especially in a complex buying cycle.

Responsibilities

• Develop and optimize lead scoring, segmentation and routing processes to improve lead qualification and timely outreach from global commercial teams.
• Improve and enhance system processes and automation rules within marketing automation platform and integrations with the CRM.
• Primary business owner for B2B eCommerce store ensuring products, pricing and images are accurate and updated in coordination with new product introductions.
• Develop and execute email programs that are relevant and appealing to a variety of targeted audiences, including welcome, nurture, trigger, re-engagement and retention programs.
• Create and maintain the library of HTML templates, landing pages, and forms; manage list pulls and uploads for digital campaigns.
• Provide continuous improvement of e-marketing related activities, through A/B testing experimentation of campaign subject lines, content and offers, to provide strategic recommendations on how to improve response effectiveness and efficiency.
• Advise program owners of best practices regarding marketing automation capabilities, testing and projected results; host regular sessions to update stakeholders on campaign performance and best practices.
• Document marketing automation processes, programs and procedures.
• Ensure all external campaign source tracking is captured and data integrity is maintained within the system for closed loop reporting.
• Research and maintain knowledge of marketing automation practices and make recommendations to management on strategies to exploit new innovations.

Skills

Marketing automation

Pardot/Account Engagement

Salesforce CRM

Email marketing

Analytics

HTML/CSS basics

JavaScript

B2B marketing

Project management

Attention to detail

Education

Bachelor's degree in marketing, business, or related discipline

Tools

Pardot/Account Engagement

Salesforce

Job description

Senior Specialist, Marketing Automation

PacBio is looking for a Senior Specialist, Marketing Automation to own marketing campaign execution; enhancing customer and prospect engagement programs, ensuring the quality of marketing campaign communications, and providing Marketing Automation support to the global marketing team. You will be the primary business owner for our Marketing Automation platform and guiding best practices for planning, designing and executing robust marketing campaigns that reach desired audiences around the world and capture relevant data in our CRM.

Keys to your success in this role Your ability to partner with the extended marketing and commercial teams to launch, track and report out on digital campaigns, including email, webinars, web landing pages, etc. Your ability to establish and measure analytics and provide updates on performance. You are a power user of marketing automation and CRM systems, as well as digital analytical tools, such as Google Analytics.

Responsibilities

• Develop and optimize lead scoring, segmentation and routing processes to improve lead qualification and timely outreach from global commercial teams.
• Improve and enhance system processes and automation rules within marketing automation platform and integrations with the CRM.
• Primary business owner for B2B eCommerce store ensuring products, pricing and images are accurate and updated in coordination with new product introductions.
• Develop and execute email programs that are relevant and appealing to a variety of targeted audiences, including welcome, nurture, trigger, re-engagement and retention programs.
• Create and maintain the library of HTML templates, landing pages, and forms; manage list pulls and uploads for digital campaigns.
• Provide continuous improvement of e-marketing related activities, through A/B testing experimentation of campaign subject lines, content and offers, to provide strategic recommendations on how to improve response effectiveness and efficiency.
• Advise program owners of best practices regarding marketing automation capabilities, testing and projected results; host regular sessions to update stakeholders on campaign performance and best practices.
• Document marketing automation processes, programs and procedures.
• Ensure all external campaign source tracking is captured and data integrity is maintained within the system for closed loop reporting.
• Research and maintain knowledge of marketing automation practices and make recommendations to management on strategies to exploit new innovations.

Qualifications

• 5+ years of experience with marketing automation systems; Pardot/Account Engagement automation tools a plus.
• Bachelor’s degree in marketing, business, or related discipline.
• Experience with B2B marketing strategy, especially in a complex buying cycle.
• Basic knowledge of HTML and CSS; JavaScript a plus.
• Expertise in email best practices; Marketing/copywriting/editing skills a plus.
• Experience with CRM software, Salesforce preferred.
• Strong analytical skills.
• Ability to manage multiple deadline-driven tasks simultaneously.
• Keen attention to detail and strong organizational skills a plus.
• Excellent interpersonal, written, and verbal communication skills.

Salary Range: $128,800.00 - $193,200.00

Non-Field Based Employees are required to be onsite Monday-Thursday (Friday work from home). Depending on the role, some employees may be required to be 100% onsite. You may be required from time to time to visit and work at PacBio locations and for such times as the Company considers necessary for the proper performance of your duties.

Candidates must have current authorization to work in the United States without the need for present or future sponsorship.

All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin, protected veteran status, or on the basis of disability, gender identity, and sexual orientation.

CORE VALUES

• BE CURIOUS. Our future depends on it.
• DELIGHT OUR CUSTOMERS. We strive to get it right every time.
• TAKE ACTION. We move fast and take calculated risks.
• EXECUTION MATTERS. Our customers rely on us.
• WORK TOGETHER. We care deeply about each other.