Senior Marketing Associate - Product & Campaigns Lead

Futek Advanced Sensor Technology; Irvine (CA); On-site; USD 85,000 - 95,000; Full time

Job summary

FUTEK in Irvine, CA is seeking a Senior Marketing Associate to drive product marketing initiatives and ensure brand messaging across digital channels. You will partner with Engineering, Sales, and Web Development to develop content, manage campaigns, and support go-to-market strategies.

The ideal candidate translates technical concepts into customer-facing materials and thrives in a fast-paced, collaborative environment.

Qualifications

• BA in Marketing, Communications, or related field.
• 3+ years of B2B marketing experience.
• Proficiency with CMS tools (e.g., Optimizely).

Responsibilities

• Collaborate with Engineering and Sales to identify market needs and validate product-market fit.
• Translate technical specifications into clear, customer-centric value propositions.
• Support go-to-market strategy with positioning based on buyer personas and pain points.
• Contribute to the development of product messaging across digital and sales enablement materials.
• Manage and coordinate website images with rendering artists, engineers, and sales teams.
• Create, edit, and publish content using the CMS (e.g. Optimizely).
• Support SEO initiatives and develop new product pages and value proposition visuals.
• Source visual and marketing assets for campaigns.
• Develop and manage product documentation (datasheets, manuals, guides).
• Create, execute, and analyze email campaigns using Pardot or similar tools.
• Manage quote automation and lead nurturing email workflows.
• Assist with Google Ads campaign performance tracking.
• Draft press releases, newsletters, and product launch materials.
• Manage campaign execution with media partners.
• Plan and execute webinars, trade shows, and events.
• Partner with Web Development on pre/post testing of website updates.
• Maintain internal channels like “FUTEK Insider.”

Skills

Cross-functional communication

Time management

Attention to detail

Self-motivated

Problem solving

Adaptability

Project management

Written communication

Microsoft Office

Education

BA in Marketing, Communications, or related field

Tools

Optimizely

Pardot

Google Analytics

Job description

FUTEK in Irvine, CA is seeking a Senior Marketing Associate to drive product marketing initiatives and ensure brand messaging across digital channels. You will partner with Engineering, Sales, and Web Development to develop content, manage campaigns, and support go-to-market strategies.

The ideal candidate translates technical concepts into customer-facing materials and thrives in a fast-paced, collaborative environment.