Senior Marketing Associate

Find Great People | FGP; South Carolina; On-site; USD 60,000 - 80,000; Full time

Job summary

Find Great People is seeking a Senior Marketing Associate to support a DTC client through data-informed digital marketing initiatives. You will execute and optimize customer acquisition campaigns across Meta, Google, and emerging channels, while supporting ecommerce efforts in a hands-on, collaborative role.

The ideal candidate blends strong technical marketing expertise with practical campaign management, analyzes performance data, tests new strategies, and helps drive scalable growth within a

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 3+ years of experience in digital marketing, performance marketing, ecommerce marketing, or related discipline.
• Strong experience managing paid advertising campaigns across Meta and Google platforms.
• Demonstrated ability to analyze performance metrics and make data-driven recommendations.

Responsibilities

• Manage and optimize paid digital campaigns across platforms such as Meta, Google, and other emerging advertising channels.
• Execute audience targeting, campaign setup, budget management, and creative testing initiatives to improve performance outcomes.
• Monitor KPIs including CAC, ROAS, conversion rates, and overall campaign effectiveness.
• Identify opportunities to improve audience engagement, lead generation, and revenue growth through ongoing optimization efforts.
• Stay current on industry trends, platform updates, and digital marketing best practices.
• Analyze campaign and website performance data to uncover trends, opportunities, and areas for improvement.
• Develop and maintain reporting dashboards that measure marketing activity and business impact.
• Translate data into actionable recommendations that support marketing and business objectives.
• Support testing frameworks and performance measurement across digital initiatives.
• Partner with cross-functional teams to enhance the online customer experience within a Shopify-based environment.
• Assist in identifying website improvements that drive engagement, conversion, and overall site performance.
• Coordinate with development resources and external partners on site enhancements, integrations, and troubleshooting efforts.
• Ensure alignment between marketing initiatives and customer journey optimization.
• Contribute to the prioritization and execution of departmental initiatives.
• Foster collaboration across marketing, technology, and business teams to achieve shared goals.
• Maintain a hands-on approach while helping drive best practices and process improvements.
• Help coordinate projects, timelines, and deliverables to ensure successful execution.
• Provide input on marketing tools, platforms, and technology solutions that improve efficiency and effectiveness.

Skills

Paid advertising

Performance analysis

Campaign management

Data-driven decisions

Education

Bachelor's degree in Marketing or related field

Tools

Meta Ads

Google Ads

Shopify

Job description

We are seeking a results-driven and analytically minded Senior Marketing Associate to support the growth of our client's DTC business through data-informed digital marketing initiatives. This individual will play a key role in executing and optimizing customer acquisition strategies across multiple paid media channels while contributing to broader ecommerce efforts.

The ideal candidate combines strong technical marketing expertise with a hands-on approach to campaign management. They are comfortable diving into performance data, testing new strategies, collaborating across teams, and helping drive scalable growth. Success in this role requires a balance of tactical execution, strategic thinking, and the ability to work effectively across a team.

Key Responsibilities:

Digital Marketing & Customer Acquisition

• Manage and optimize paid digital campaigns across platforms such as Meta, Google, and other emerging advertising channels.
• Execute audience targeting, campaign setup, budget management, and creative testing initiatives to improve performance outcomes.
• Monitor key performance indicators including customer acquisition costs, return on ad spend, conversion rates, and overall campaign effectiveness.
• Identify opportunities to improve audience engagement, lead generation, and revenue growth through ongoing optimization efforts.
• Stay current on industry trends, platform updates, and digital marketing best practices.

Marketing Analytics & Performance Insights

• Analyze campaign and website performance data to uncover trends, opportunities, and areas for improvement.
• Develop and maintain reporting dashboards that measure marketing activity and business impact.
• Translate data into actionable recommendations that support marketing and business objectives.
• Support testing frameworks and performance measurement across digital initiatives.

Ecommerce & Website Optimization

• Partner with cross-functional teams to enhance the online customer experience within a Shopify-based environment.
• Assist in identifying website improvements that drive engagement, conversion, and overall site performance.
• Coordinate with development resources and external partners on site enhancements, integrations, and troubleshooting efforts.
• Ensure alignment between marketing initiatives and customer journey optimization.
• Contribute to the prioritization and execution of departmental initiatives.
• Foster collaboration across marketing, technology, and business teams to achieve shared goals.
• Maintain a hands-on approach while helping drive best practices and process improvements.
• Help coordinate projects, timelines, and deliverables to ensure successful execution.
• Provide input on marketing tools, platforms, and technology solutions that improve efficiency and effectiveness.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
• 3+ years of experience in digital marketing, performance marketing, ecommerce marketing, or a related discipline.
• Strong experience managing paid advertising campaigns across Meta and Google platforms.
• Demonstrated ability to analyze performance metrics and make data-driven recommendations.
• Familiarity with ecommerce environments, ideally Shopify strongly preferred but not required.
• Understanding of campaign testing methodologies, audience segmentation, and conversion optimization strategies.
• Excellent project management, organizational, and communication skills.
• Ability to thrive in a fast-paced, team focused and growth-oriented environment.