Senior Marketing Analytics & Testing Lead

West Coast University; Irvine (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

West Coast University is seeking a Principal Marketing Analyst in Irvine to own the digital testing roadmap, align consumer data across the website, CRM, and paid media, and create actionable personas. You will collaborate with Analytics Intelligence to develop predictive solutions and influence growth marketing strategy.

You will drive adoption of champion/challenger tests, tell stories with insights, and present recommendations to Marketing and Admissions stakeholders to turn analytics into

Qualifications

• Bachelor's in Mathematics, Engineering, Economics, Marketing, or similar.
• Graduate degree preferred.
• 5+ years of digital marketing analytics experience.

Responsibilities

• Define the digital media testing roadmap and coordinate deployments with partners.
• Lead development of user-level segmentation and align data across channels and CRM.
• Conduct in-depth analyses to identify lead funnel inefficiencies and create corrective actions.
• Partner with Analytics Intelligence to deliver predictive model solutions and targeting audiences.
• Perform ad hoc requests, query and mine data from Analytical Data Store, Salesforce, and other sources.

Skills

Lead acquisition strategy

Paid media optimization

Website optimization

Web analytics

SQL/Transact-SQL

Data visualization

Predictive modeling

Project management

Storytelling with data

Education

Bachelor's in Mathematics, Engineering, Economics, Marketing, or similar

Graduate degree preferred

Tools

Power BI

Tableau

Datorama

Google Analytics

Adobe Analytics

Python/R/SAS

Job description

West Coast University is seeking a Principal Marketing Analyst in Irvine to own the digital testing roadmap, align consumer data across the website, CRM, and paid media, and create actionable personas. You will collaborate with Analytics Intelligence to develop predictive solutions and influence growth marketing strategy.

You will drive adoption of champion/challenger tests, tell stories with insights, and present recommendations to Marketing and Admissions stakeholders to turn analytics into