Senior Marketing Analytics & Tagging Lead

American Equity; Des Moines (IA); Presencial; USD 90 000 - 120 000; Tempo integral

Resumo da oferta

American Equity Investment Life Insurance Company in Des Moines, IA is seeking a Sr Marketing Technology Analyst who will own the digital analytics ecosystem across web and marketing platforms. You will lead GA4 and GTM rollout, design robust data layer architecture, and ensure accurate data for Snowflake and Tableau reporting.

This onsite role requires collaboration with marketing, IT, and data engineering, maintaining data governance, QA processes, and documentation.

Qualificações

• Bachelor’s degree in a related field and 4+ years of analytics/marketing tech experience.
• Experience implementing GA4 properties, events, and conversions.
• Experience administering Google Tag Manager (GTM), including tagging strategy, structure, and marketing tag implementation such as conversion tracking and retargeting pixels.
• Experience designing, documenting, and maintaining data layer frameworks and supporting data consistency across data layer, GTM, GA4, and Snowflake pipelines.
• Experience establishing data governance standards, monitoring data quality, and troubleshooting discrepancies or anomalies.
• Experience partnering with marketing, IT, data engineering, analytics, and other cross-functional teams to support tracking requirements, implementation needs, QA processes, and documentation.
• Preferred: Experience working in an Agile environment and driving end-to-end delivery of data, analytics, or intelligence solutions.

Responsabilidades

• Lead GA4 implementation and ongoing management of events and conversions.
• Own and administer Google Tag Manager (GTM), including tagging strategy and structure.
• Design, document, and maintain a robust data layer framework.
• Implement and manage marketing tags including conversion tracking and retargeting pixels.
• Ensure data consistency across data layer → GTM → GA4 → Snowflake pipelines.
• Establish and enforce data governance standards.
• Monitor and troubleshoot data discrepancies and anomalies.
• Partner with marketing, IT, and data teams for tracking and implementation needs.
• Create and maintain tracking documentation and QA processes.
• Performs other related duties as assigned.

Conhecimentos

GA4 implementation

GTM tagging

Data layer architecture

Data governance

Analytical thinking

Cross-functional collaboration

Formação académica

Bachelor’s degree with 4+ years experience

Ferramentas

GA4

Google Tag Manager

Snowflake

Descrição da oferta de emprego

American Equity Investment Life Insurance Company in Des Moines, IA is seeking a Sr Marketing Technology Analyst who will own the digital analytics ecosystem across web and marketing platforms. You will lead GA4 and GTM rollout, design robust data layer architecture, and ensure accurate data for Snowflake and Tableau reporting.

This onsite role requires collaboration with marketing, IT, and data engineering, maintaining data governance, QA processes, and documentation.