Senior Marketing Analytics Manager

Horizon3; United States; Remote; USD 120,000 - 190,000; Full time

Benefits offered by this job

Growth opportunities

Innovation‑driven culture

Inclusive and diverse team

Remote-friendly

Job summary

Horizon3 is seeking a Senior Marketing Analytics Manager to own marketing performance measurement. You will build reporting, attribution, and planning models to show which programs generate pipeline and which do not, translating insights into actionable recommendations for leadership.

In Marketing Operations, you’ll work across demand gen, field, digital, campaigns, ABM, SDR, RevOps, and Finance. You’ll develop dashboards, perform analyses, and present executive-ready findings to guide spend and

Qualifications

• 5+ years of experience in marketing analytics or operations in B2B SaaS or technology.
• Ability to turn analysis into clear recommendations for executive audiences, in writing and verbally.
• Hands-on experience building attribution models and explaining their limits.
• Strong spreadsheet modeling and BI tooling proficiency.

Responsibilities

• Own marketing attribution reporting for funnel, pipeline, and revenue impact.
• Build and maintain dashboards for weekly, monthly, and quarterly reviews.
• Develop planning models linking spend to pipeline and forecasting.
• Design tests with program owners and read results honestly.
• Mentor Marketing Operations Analysts and partner with cross-functional teams.

Skills

Marketing analytics

Revenue analytics

Marketing operations

Tableau/Power BI

SQL/Python

Salesforce reporting

Campaign tracking

ROI reporting

Forecasting/planning

Tools

RevSure

Tableau

Power BI

SQL

Salesforce

Job description

• We’re looking for a Senior Marketing Analytics Manager to own marketing performance measurement at Horizon3
• You will build the reporting, attribution, and planning models that show which programs create pipeline and which do not, and you will turn that into recommendations leadership can act on
• This role sits within Marketing Operations and works across demand generation, field, digital, campaigns, ABM, SDR, RevOps, and Finance. It is hands‑on. You will build the reports and dashboards, run the analysis, and present the findings yourself
• Own marketing’s attribution approach to reporting on program performance: Funnel, pipeline, and revenue impact
• Align on core funnel metric definitions with the Sr. Manager, Strategy, Programs & Analytics so Marketing, Sales, and Finance report the same numbers
• Build cost-per-opportunity (CPO), cost-per-lead (CPL), and ROI reporting by channel, program, and segment that budget owners use to make investment decisions
• Build and maintain the dashboards behind weekly, monthly, and quarterly business reviews: funnel, pipeline, campaign ROI, ABM account engagement, and field program performance
• Produce executive‑ready and board‑ready performance narratives with marketing leadership
• Build self‑serve reporting so teams can answer their own routine questions
• Be an expert‑level user of RevSure and Tableau in order to provide clear reports and impactful visuals leadership can easily utilize
• Analyze funnel conversion, velocity, and cohort performance to find where pipeline is won and lost, and recommend what to change
• Build planning models that connect spend to expected pipeline, and support target setting and pipeline forecasting
• Design tests with campaign owners and read the results honestly, including when a program did not work
• Run deep‑dive analyses on the questions leadership needs answered
• Partner with the Senior Marketing Operations Manager on data capture, campaign tracking conventions, and UTM standards so reporting rests on clean inputs
• Audit marketing data regularly, flag anomalies, and drive fixes to the source
• Use AI tools to speed up analysis and reporting
• Serve as the analytics partner to demand generation, field marketing, campaigns, SDR leadership, RevOps, and Finance
• Mentor Marketing Operations Analysts. This role has no direct reports

Benefits

• Growth Opportunities: Be part of a dynamic and growing team with numerous career advancement opportunities
• Innovation‑Driven Culture: Work in a collaborative environment that encourages creativity and out‑of‑the‑box thinking
• Inclusive and Diverse Team: We value diversity and promote an inclusive culture where everyone can thrive
• Flexible Work Environment: Enjoy the convenience and work‑life balance that comes with remote work

5+ years of experience in marketing analytics, revenue analytics, or marketing operations in B2B SaaS or technologyAble to turn analysis into a clear recommendation for an executive audience, in writing and in the roomHands‑on experience building and maintaining marketing attribution models and explaining their limitsAdvanced spreadsheet modeling skills and experience with a BI tool (Tableau, Power BI, or equivalent)Strong understanding of the B2B funnel, lead lifecycle, and pipeline mechanicsFinancial fluency: comfortable with CPO, ROI, and budget‑to‑pipeline planningHigh standards for accuracy. You check your own numbers before anyone else has toAdvanced Salesforce reporting skills: cross‑object reports, dashboards, formula fields, and campaign influenceWorking SQL or PythonExperience with RevSureExperience with the wider GTM stack, such as Chili Piper, Zuddl, Nooks, Peerbound, Gainsight, Clay, Influ2, or ReachdeskExperience in cybersecurity, highly technical B2B markets, or enterprise go‑to‑market motions