Senior Marketing Analytics Manager

Abnormal AI; United States; Remote; USD 141,000 - 172,000; Full time

Job summary

Join a forward-thinking cybersecurity company as a Sr. Marketing Analytics Manager, where you'll drive the marketing analytics strategy and influence go-to-market success. This role is pivotal in shaping insights from data to enhance marketing performance across various channels. Collaborate with cross-functional teams to refine attribution models and develop comprehensive analytics reports. With a focus on innovation and a commitment to a data-driven approach, you will play a key role in monitoring marketing effectiveness and supporting strategic objectives. Embrace the opportunity to grow within a dynamic and inclusive work environment.

Benefits

Flexible PTO

Generous Healthcare Coverage

Equity Options

Fully Distributed Workforce

Qualifications

• 8+ years of experience in marketing analytics with a focus on performance.
• Proven track record of developing actionable insights based on data.

Responsibilities

• Build and deliver analytics reports focusing on marketing effectiveness.
• Lead data orchestration of multi-touch attribution efforts.

Skills

Marketing Analytics

Business Intelligence

Data Analytics

Salesforce (SFDC)

Sigma

Google Analytics

Marketo

Excel

Multi-Touch Attribution

Presentation Skills

Education

Bachelor's Degree in Marketing or Related Field

Master's Degree (Preferred)

Tools

Salesforce (SFDC)

Sigma

Google Analytics

Marketo

Excel

Snowflake

Tableau

Domo

Job description

About Abnormal Security: Abnormal Security is a leading provider of AI-driven cybersecurity solutions. Our mission is to protect organizations from the most sophisticated cyber threats. Demand for our innovative platform continues to scale, and marketing is a critical driver of that growth. We’re looking for a Sr. Marketing Analytics Manager to join our growing team and contribute to our ambition to be a data-driven, insight-rich marketing organization. This role reports into the Marketing Operations team at Abnormal and will play a critical role in shaping our marketing analytics strategy and influencing go-to-market success.

Role Overview: We are seeking an experienced and detail-oriented Sr. Marketing Analytics Manager to join our Marketing Operations organization. This person will be responsible for owning the marketing analytics tech stack, driving system integration efforts, and evaluating the effectiveness of our marketing programs.

You’ll play a major role in building and delivering analytics reports, providing insights into top-of-funnel performance, and evaluating the impact of marketing across all channels, including sales and partner influence. This includes developing and refining multi-touch attribution frameworks to understand how different touchpoints contribute to pipeline and revenue. The role spans our global presence across Americas, EMEA, and APAC, and supports marketing efforts across all sales segments—including Enterprise, Majors, and Mid-Market.

What you will do

Analytics & Reporting:

• Build and deliver comprehensive analytics and reports in Sigma and Salesforce (SFDC), focusing on the measurement of marketing effectiveness across various touchpoints (top of funnel, multi-channel attribution, sales, and partner channels).
• Develop and maintain revenue and performance dashboards to monitor marketing, sales, and partner channel activities, and provide actionable insights.
• Create custom reports to measure the impact of marketing activities, including lead generation, conversion rates, and overall ROI.
• Work closely with cross-functional teams to ensure data accuracy, consistency, and timely reporting across the organization.
• Establish metrics, monitor performance, and deliver actionable insights on a weekly basis

Multi-Touch Attribution:

• Lead data orchestration of multi-touch attribution efforts to understand and analyze how marketing, sales, and partner touchpoints contribute to revenue generation through the funnel.
• Collaborate with Sales, Marketing, Partner and Finance teams to refine attribution models and improve insights into the customer journey.

Internal Stakeholder Presentations:

• Prepare and deliver clear, actionable presentations on marketing performance and KPIs to internal teams, including executives.
• Communicate key insights and recommendations effectively to technical and non-technical stakeholders.

OKR Reporting:

• Support the tracking and reporting of internal OKRs (Objectives and Key Results) related to marketing performance.
• Ensure that key results are aligned with the overall Go-To-Market strategy and measure progress toward company-wide objectives.
• Leverage analytics to inform unbiased strategies, serve as a thought partner for departmental leadership, and challenge the status quo of our operations
• Collaborate with departmental leads to drive progress on OKRs, goals, and programs
• Leverage a variety of tools and platforms to analyze data and build reports, including Excel, Salesforce (SFDC), Snowflake, Business Intelligence (Sigma), Google Analytics, and Marketo, 6Sense, Qualified and more.
• Collaborate with IT, Rev Ops, and engineering teams to ensure smooth integrations of accurate data flow.

Must Haves

• 8+ years of experience in marketing analytics, business intelligence, or data analytics, with a focus on marketing performance.
• Strong proficiency in Salesforce (SFDC), Sigma, Google Analytics, Marketo, and Excel. Experience with Snowflake, Tableau, Domo is a plus.
• Experience with multi-touch attribution models and analyzing cross-channel marketing effectiveness.
• Deep understanding of marketing technology ecosystems, including data integration and reporting tools.
• Proven track record of developing and presenting actionable insights based on data to cross-functional teams and executives.
• Strong communication and presentation skills, with the ability to explain complex data concepts in a clear and accessible way.
• Detail-oriented with the ability to manage multiple projects in a fast-paced environment.
• Functional knowledge of the Sales and Marketing space (marketing funnels, revenue, retention)
• A strong analytical mindset, a proven track record of high accuracy, and an ability to identify gaps (and their solutions)
• Backgrounds in Biz Ops, SaaS, and Management Consulting
• Spreadsheet guru with advanced modeling skills

Nice to Have

• Familiarity with marketing mix modeling and incrementality testing methodologies
• Familiarity with Account based Marketing (ABM)

#LI-LM1

At Abnormal AI, certain roles are eligible for a bonus, restricted stock units (RSUs), and benefits. Individual compensation packages are based on factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons. We know that benefits are also an important piece of your total compensation package. Learn more about our Compensation and Equity Philosophy on our Benefits & Perks page.

Base salary range:

$141,000 — $172,000 USD

As part of Abnormal AI's secure hiring practices, we conduct video interviews and validate applicant identity at various stages through our recruitment process. Further, if your application is successful and Abnormal AI makes a conditional offer of employment, we will carry out pre-employment checks which must be successfully completed to progress to a final offer. All processes and pre-employment checks are in line with prevailing legislation and Abnormal AI's policies relevant to our security and privacy standards.Abnormal AI is committed to protecting your privacy. Please review our Abnormal AI Applicant Privacy Policy for full information about how Abnormal AI uses your personal information. By submitting an application you confirm that you have read and understand the Abnormal AI Applicant Privacy Policy .

About Abnormal AI

We're one of the world's fastest growing cybersecurity companies, on a mission to protect the modern workplace from the most pressing threats. Our AI-native technology was built from the ground up to tackle forward-looking security challenges, and our team works with bleeding-edge technology to keep our customers and their people safe as attacks grow ever more sophisticated.Our team is what makes us successful, which is why we're committed to a culture of learning, ownership, and high performance, where you'll have the opportunity to accelerate your growth and unlock excellence with the support of talented colleagues.

Taking care of our team goes beyond the office. Our compensation and benefits philosophy is designed to put attract, motivate, and retain top talent: Competitive Compensation We pay competitively to attract, reward, and retain top talent in the market

Equity is an important part of our total comp strategy

When the company does well, we all do well. Equity is an important and exciting part of our total compensation strategy as a pre-IPO startup. We’re guided by the belief our team members should share in the financial success of our company and grant equity accordingly.

Flexible PTO

All regular salaried team members enjoy flexible PTO. We want team members to grow with us, and a big part of that is making sure our team has the opportunity to rest and recharge. We also observe 12 paid holidays every year.

Generous Healthcare Coverage for You and Your Family

Taking care of our team goes beyond the office. In the US, we cover 100% of employee health care premium costs, and up to 100% for dependents, depending on the plan. Internationally, we offer similarly generous coverage, customized to each country in which we operate.

Fully Distributed Workforce

Operating as a globally-distributed, majority remote company means we get to work with talented folks, no matter where they live. We prioritize a balance of deep focus time with Zoom meetings, and regular in-person events.As a fast growing startup, we continuously review, improve, and personalize our benefits offerings based on the team’s input. Don’t see something that’s important to you? Let us know!

Our Interview Process

We value transparency at Abnormal, and our interview process is no exception.

Inclusion Matters

Abnormal is committed to creating a diverse work environment. All qualified applicants will receive consideration without regard to race, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, or veteran status.

Privacy Policy

Learn more about Abnormal's Privacy Policy here .

We have been made aware that there are potential scammers posing as Abnormal AI recruiters. Please ensure that any communication you have with our recruitment team comes from an official Abnormal email domain. Your safety and privacy are important to us, and we will never request sensitive personal information outside of our secure application process. Thank you for helping us maintain a secure and trustworthy application experience. Should you encounter what you believe to be a scamming attempt at any time in your recruiting process, please let us know at [e-mail]