Senior Marketing Analytics Lead — D2C Campaigns

HNE; United States; On-site; USD 80,000 - 110,000; Full time

Job summary

A financial services company is seeking a Senior Marketing Business Analyst to analyze marketing operations and deliver direct-to-consumer campaigns. The ideal candidate should have extensive experience in marketing analytics, SQL proficiency, and the ability to thrive in a fast-paced environment. This role requires strong analytical skills and a bachelor's degree in a relevant field. Knowledge of the mortgage industry is advantageous.

Qualifications

• Ability to work under high pressure with shifting priorities.
• 5+ years experience in Marketing Analytics, preferably in financial services.
• Knowledge of mortgage industry is a plus.

Responsibilities

• Analyze requirements and identify solutions for marketing operations.
• Execute direct-to-consumer marketing campaigns.
• Communicate with internal partners regarding deliverables.

Skills

Fast-paced environment adaptation

Marketing analytics

Large data extraction and manipulation

Relationship management

SQL proficiency

Analytical thinking

Microsoft Office proficiency

Attention to detail

Education

Bachelor’s degree or higher in Economics, Finance, Computer Science

Tools

SAS

SQL Server

Oracle

MySQL

PostgreSQL

Job description

A financial services company is seeking a Senior Marketing Business Analyst to analyze marketing operations and deliver direct-to-consumer campaigns. The ideal candidate should have extensive experience in marketing analytics, SQL proficiency, and the ability to thrive in a fast-paced environment. This role requires strong analytical skills and a bachelor's degree in a relevant field. Knowledge of the mortgage industry is advantageous.