Senior Marketing Analytics Lead

Paramount; Burbank (CA); On-site; USD 98,400 - 147,600; Full time

Benefits offered by this job

Medical and dental insurance

Tuition assistance

Generous paid time off

Job summary

Paramount is seeking a Senior Analyst to join its Global Marketing Analytics team. This role involves designing experiments and measuring results to enhance paid media efforts and Owned & Operated (O&O) channels through model-based optimization.

The ideal candidate will have over 3 years of experience in digital marketing and analytics, proficiency in SQL, and a strong ability to interpret marketing data. Benefits include competitive salary and comprehensive health plans.

Qualifications

• 3+ years experience in digital marketing, analytics, web analytics or online media.
• Experience designing and analyzing incrementality, lift or A/B tests.
• Proficient with data analysis, reporting, and visualization tools.

Responsibilities

• Foster data-informed decision making throughout the Streaming marketing organization.
• Design and implement incrementality and lift tests.
• Analyze marketing data to measure return on investments.

Skills

SQL proficiency

Data analysis

Attention to detail

Critical thinking

Experience in digital marketing

Education

BA/BS degree

Tools

Google Cloud Platform (BigQuery)

Tableau

R

Python

Job description

Paramount is seeking a Senior Analyst to join its Global Marketing Analytics team. This role involves designing experiments and measuring results to enhance paid media efforts and Owned & Operated (O&O) channels through model-based optimization.

The ideal candidate will have over 3 years of experience in digital marketing and analytics, proficiency in SQL, and a strong ability to interpret marketing data. Benefits include competitive salary and comprehensive health plans.