Specialist, Digital Marketing

The-Los-Angeles-Rams; Los Angeles (CA); On-site; USD 70,000 - 74,000; Full time

Job summary

The Los Angeles Rams are seeking a Specialist, Digital Marketing, to join the team onsite in Woodland Hills, CA. This role centers on building high-quality email communications to engage fans and drive ticket/merchandise sales.

The ideal candidate has experience with direct-to-customer messaging, automation, personalization, and optimizing email design with a proven track record in email development. Responsibilities include deploying personalized emails, managing automations, QA processes,

Qualifications

• Two or more years of direct marketing with emphasis on email campaigns.
• Experience with Salesforce Marketing Cloud or similar cloud-based asset management.
• Experience creating dynamic email templates for multiple segments and mobile optimization.
• Proficient in Microsoft Office; familiarity with Adobe Illustrator/Photoshop; HTML experience preferred.
• Ability to extract, cleanse, and format customer audiences for marketing use.
• Strong multitasking and ability to manage competing priorities.

Responsibilities

• Build and deploy personalized email and direct marketing communications.
• Set up and maintain automations in marketing software, including transactional and tenure events.
• Collaborate with ticketing to deploy operational emails.
• Maintain direct marketing calendar and assets, templates, and audiences.
• Develop QA processes for email marketing content and segments.
• Create email templates and webforms for cross-functional teams.
• Analyze campaign performance and report insights to leadership.
• Propose new approaches to grow fans and convert leads into sales.
• Support broader Fan Marketing and marketing initiatives.

Skills

Email marketing

Salesforce Marketing Cloud

Dynamic email templates

HTML/CSS

Data segmentation

Mobile optimization

Adobe Creative Suite

Excel / Office

Tools

Adobe Illustrator/Photoshop

HTML/CSS editing tools

Job description

TheRams are lookingfor a Specialist, Digital Marketing, tojoin the team.This roleis primarily responsible for building and delivering high-quality email marketing communications with a heavy focus on growing fan engagement and generating ticket/merchandise sales.

The ideal candidate has experience in direct-to-customer messaging, automation, personalization, and optimizing marketing message design with a proven track record in email development.

Please note: This is an onsite role based out of Woodland Hills, CA.

Responsibilities

• Build and deploy personalized email and other direct marketing communications
• Set up and maintain automations within marketing automation software, including transactional, life/tenure events, and upsell messages
• Work with the ticketing department to build and deploy necessary operational email
• Maintain direct marketing calendar and organization of associated assets, email templates and audiences
• Develop and implement key processes of direct marketing includingproofing/approval, service level agreements, and quality assurance
• Develop a thorough quality assurance checklist for all email marketing communications including the accuracy of all segments, content blocks/maps, copy, links, free marker script and other code
• Conduct benchmarking of trends in email and other direct marketing and institute best practices
• Ensure compliance of email, direct mail, and SMS with applicable internal and government-imposed rules
• Research and integrate new direct marketing technology
• Create email templates and own webforms for cross-functional team usage
• Analyze campaign-by-campaign performance and report insights to marketing leadership
• Plan and propose new approaches across all marketing communications to acquire new fans, grow fandom, and convert leads into sales
• Support other Fan Marketing department and wider marketing initiatives as needed

Qualifications

• Two or more years of experience in direct marketing initiatives with a heavy focus on email marketing
• Experience working with Salesforce Marketing Cloud or other cloud-based asset development and automation software
• Experience working with dynamic email templates/content to handle multiple segments and optimize for mobile
• Experience with Microsoft Office; Adobe Illustrator/Photoshop and HTML experience preferred
• Experience working extracting, cleansing, and formatting customer audiences for marketing purposes
• Experience prioritizing multiple tasks concurrently based on larger goals
• Excellent communication skills and comfortable presenting with all levels of the organization
• Strong time management, interpersonalskillsand the ability to multi-task within a fast-paced environment
• Positive team player with excellent interpersonal skills
• Housing and transportation within 45 miles of Woodland Hills, CA. The Rams require 4 days in office per week (Monday - Thursday).
• Reliable transportation is required for periodic local travel and all work-related mileage will be reimbursed
• Ability to work flexible hours as needed, including weekends, evenings, and some holidays.

Salary

$70,304/yr. - $73,500/yr.

The Los Angeles Rams are proud to be an Equal Opportunity Employer.

We strive to create a sense of belonging for all employees by fostering a culture of respect and inclusion, empowering everyone to be their true selves.