Senior Marketing Analytics & CRM Lead

Redolent Infotech Pvt. Ltd.; San Bruno (CA); On-site; USD 120,000 - 170,000; Full time

Job summary

Walmart US is seeking a Senior Analyst - Marketing and CRM Analytics in San Bruno, CA to lead analytics for email, push, and direct marketing, measuring impact and driving data-driven improvements.

You will build a holistic performance view and an analytics roadmap, partnering with Marketing, IT, and Data Engineering to optimize campaigns and customer engagement across channels using SQL/Hive, Adobe Analytics, and modern visualization tools.

Qualifications

• BA/BS in Business, Marketing, Mathematics, Statistics, or related field (or equivalent experience).
• 7+ years of experience in data analysis or an analytical capacity.
• 3+ years in Marketing Analytics, Customer Analytics, Promotions Analytics, and/or CRM.
• 2+ years leading cross functional teams across Marketing, Finance, Operations, and Engineering.
• Proficient SQL programming and experience integrating large data from diverse sources.
• Experience with Hive/Hadoop and modern visualization tools (Tableau/ThoughtSpot/Looker).
• Experience with statistics and test/control methodologies.
• Expert in Excel and PowerPoint.

Responsibilities

• Lead strategy for reporting, testing, analyzing, and forecasting business performance across Customer Relationship Management (Email, Direct Mail, Push Notifications) and participate in building a Customer first target and marketing strategy.
• Identify tactical insights and a strategic ongoing roadmap of deep analytics
• Integrate disparate data sources and leverage analytics best practices to deliver actionable insights to partners and senior leadership around digital marketing optimization
• Lead Marketing Channel analytics through multi-touch attribution, marginal ROAS, experimentation, etc.
• Participate in customer segmentation analysis, including acquisition and retention, CAC, and LTV measurement
• Build tools and training to enable Marketers to adopt an analytical mindset for their daily business decisions.
• Partner with Data Engineering & Measurement teams to define data architecture and in-house tool requirements, ensure complete tagging and tracking of assets and campaigns, and to design actionable testing scenarios
• Partner with Data Science/Machine Learning Team to develop AI techniques to optimize business performance

Skills

SQL

Marketing Analytics

CRM Analytics

Cross-functional Leadership

Data storytelling

Education

BA/BS in Business, Marketing, Mathematics, Statistics, or related field

Tools

Hive/Hadoop

Tableau/ThoughtSpot/Looker

Adobe Analytics

Job description

Walmart US is seeking a Senior Analyst - Marketing and CRM Analytics in San Bruno, CA to lead analytics for email, push, and direct marketing, measuring impact and driving data-driven improvements.

You will build a holistic performance view and an analytics roadmap, partnering with Marketing, IT, and Data Engineering to optimize campaigns and customer engagement across channels using SQL/Hive, Adobe Analytics, and modern visualization tools.