Senior Marketing Analyst

Frederick Fox; United States; Remote; USD 125,000 - 135,000; Full time

Job summary

A leading company is seeking a Senior Marketing Analyst to join their data-focused marketing team. This role involves analyzing marketing funnel data and performance metrics to drive strategic decisions. The ideal candidate will have extensive experience in B2B marketing analysis and a strong proficiency in Excel and CRM systems.

Benefits

Stock Options

Flexible Paid Time Off

Medical insurance

Vision insurance

401(k)

Disability insurance

Qualifications

• 5+ years of experience in B2B marketing analysis.
• Advanced skills in Excel and CRM systems.

Responsibilities

• Analyze multi-channel marketing data and business funnel metrics.
• Build and maintain dashboards for real-time marketing performance tracking.

Skills

B2B marketing analysis

Data Analysis

Campaign Optimization

KPI Tracking

Dashboard Development

Tools

Excel

Salesforce

Marketo

HubSpot

GA4

Google Tag Manager

Job description

This range is provided by Frederick Fox. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$125,000.00/yr - $135,000.00/yr

Additional compensation types

Stock options

Senior Marketing Analyst – B2B SaaS | Data-Driven | CRM, Attribution, Excel Expert

Senior B2B SaaS Marketing Analyst

Remote in the US only

Must have: Strong SaaS and B2B marketing experience.

We’re looking for a Senior Marketing Analyst to join our data-focused marketing team. You’ll dig deep into marketing funnel data, performance metrics, and campaign ROI to uncover insights that drive strategic decisions. You’ll work cross-functionally to measure results, improve effectiveness, and build scalable dashboards for real-time tracking.

Key Responsibilities

• Data Analysis & Reporting: Analyze multi-channel marketing data and business funnel metrics and marketing data across multiple channels (email, PPC, social media, content marketing, etc.) to assess performance, identify trends, and generate actionable insights
• Campaign Optimization: Monitor campaign performance and make data-driven recommendations
• KPI Tracking: Define and report on key metrics including conversion rates, CAC, ROI, and funnel progression
• Dashboard Development: Build and maintain dashboards and tools for real-time marketing performance tracking (Excel proficiency highly valued)

What You Bring

• 5+ years of experience in B2B marketing analysis
• Advanced skills in Excel
• Strong proficiency in CRM systems (Salesforce), marketing automation tools (Marketo, HubSpot, etc.), and other marketing analytics tools like GA4 and Google Tag Manager for understanding conversion tracking
• Familiarity with attribution models and tools
• Bonus: Hands-on experience with data visualization tools

Why Us

• Base + Performance Incentive Plan
• Stock Options
• Flexible Paid Time Off
• Collaborative and Data-Driven Team
• Opportunity to grow in a fast-paced B2B SaaS environment

If you're passionate about data, love uncovering trends, and want to help shape the future of B2B marketing analytics—we’d love to hear from you.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Analyst, and Information Technology

• Industries

  Software Development, Market Research, and Information Services

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Disability insurance

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