Senior Marketing Analyst

Custom Ink; Alabama; Remote; USD 130,000 - 167,000; Full time

Job summary

A leading company is seeking a Senior Marketing Analyst to join their Data & Analytics team. The ideal candidate will have extensive experience in marketing analytics, particularly in e-commerce, and will leverage data to drive impactful marketing decisions. This remote role offers a competitive salary and a range of benefits, including flexible paid time off and health coverage. The successful candidate will collaborate with various teams to optimize marketing strategies and enhance customer acquisition efforts.

Benefits

Flexible Paid Time Off

Medical, Dental, Vision Plans

Virtual Medical Consultations

Parental Leave

401(k) with Match

Training and Certifications

Qualifications

• 7+ years of experience in marketing analytics, preferably with e-commerce.
• Experience designing attribution models and optimizing spend.

Responsibilities

• Analyze marketing campaigns for performance metrics.
• Create dashboards for data-driven decision-making.
• Lead A/B testing and analyze results.

Skills

Analytical Skills

Communication

Problem-Solving

Education

Bachelor’s or Master’s in Marketing

Statistics

Economics

Data Science

Tools

SQL

Python

R

Tableau

Looker

Google Analytics 4

Tag Manager

Job description

Join to apply for the Senior Marketing Analyst role at Custom Ink

• Workstyle: Remote, work from almost anywhere
• Reports to: VP, Analytics
• Travel Expectations: Minimal travel for team meetings and industry events

Overview

• Workstyle: Remote, work from almost anywhere
• Reports to: VP, Analytics
• Classification: Exempt, Salary
• Travel Expectations: Minimal travel for team meetings and industry events

What we’re looking for:

We’re seeking a strategic, results-driven Senior Marketing Analyst with deep expertise in advanced marketing measurement, forecasting, and scalable analytics solutions to join Custom Ink’s Data & Analytics team. In this impactful role, you’ll analyze marketing performance data to uncover trends, measure campaign effectiveness, and optimize customer acquisition strategies. The role requires technical fluency and business acumen, with a proven ability to influence decision-making through data. The ideal candidate has experience in e-commerce, thrives in fast-paced, collaborative teams, and is motivated by data-driven growth.

• 7+ years of experience in marketing analytics, preferably with e-commerce, subscription, or DTC models.
• Bachelor’s or Master’s in Marketing, Statistics, Economics, Data Science, or related fields.
• Experience designing attribution models to evaluate marketing impact and optimize spend.
• Ability to build forecasting and scenario models using time series or saturation techniques.
• Proficiency in SQL, Python, and R for data analysis.
• Experience with data visualization tools (Tableau, Looker) and automating reports.
• Knowledge of digital analytics tools like Google Analytics 4, Tag Manager, and media data platforms.
• Familiarity with marketing automation and A/B testing methodologies.
• Experience with media mix modeling and data integration.
• Strong communication skills to translate complex data into business insights.
• Proactive problem-solving and collaborative mindset.

Compensation:

Base salary: $130,000 - $167,000 plus a 5% performance bonus. Salary depends on experience and internal equity.

The perks!

• Paid Time Off: Flexible policies and major holidays.
• Health Coverage: Medical, Dental, Vision plans.
• Wellness: Virtual medical consultations and mental health services.
• Family Benefits: Parental leave, adoption assistance, family-building benefits.
• Financial Wellness: 401(k) with match, life & AD&D insurance, financial planning.
• Professional Development: Training, certifications, tuition assistance.

What you’ll do:

• Analyze marketing campaigns across channels for performance metrics and opportunities.
• Create dashboards and reports for data-driven decision-making.
• Identify customer segments and develop targeted strategies.
• Design attribution models to optimize marketing spend.
• Lead A/B testing and analyze results for improvements.
• Collaborate with marketing, product, and data teams to embed analytics.

How you’ll be measured:

• Insights that improve campaign ROI and retention.
• Effective dashboards and reports.
• Successful customer segmentation and attribution models.
• Contribution to a data-driven culture.

How you’ll make a difference:

Your analytics expertise will drive impactful marketing decisions, improve customer experience, and deliver measurable outcomes. Use your skills in data storytelling to empower teams and foster innovation.

Cover letters are encouraged but not required. We value individuality and authentic communication.

Equal Opportunity Employer. We celebrate diversity and are committed to a discrimination-free workplace. We use E-Verify to confirm employment eligibility. Applicants must reside in states where we are registered to do business; currently not in AK, AR, CT, HI, ID, IA, KS, KY, LA, ME, MI, MS, MO, MT, NE, ND, NH, NM, OK, RI, SD, UT, VT, WV, WY.