Senior Marketer - Remote

National Marrow Donor Program; United States; Remote; USD 70,000 - 90,000; Full time

Job summary

The National Marrow Donor Program is seeking a Senior Marketer for Onsite Recruitment. This remote role focuses on developing impactful marketing strategies to drive brand awareness and improve onsite recruitment outcomes. The ideal candidate will possess strong strategic thinking and have experience in consumer marketing, particularly within nonprofits or community-focused settings.

Benefits

Medical, dental, and vision benefits

Paid time off and holidays

Retirement plans

Qualifications

• 3–5 years of experience in marketing, preferably in recruitment or community engagement.
• Strong skills in strategic brief writing and presenting to teams.

Responsibilities

• Lead development of strategic campaign briefs to enhance recruitment efforts.
• Execute and evaluate marketing plans supporting onsite recruitment.

Skills

Business-to-consumer marketing

Cross-cultural marketing strategies

Project management principles

Data interpretation

Creative thinking

Education

Bachelor’s degree in marketing or a related field

Job description

Please applyonline using a laptop or desktop computer.

POSITION SUMMARY:

The Senior Marketer – Onsite Recruitment is a strategic leader and collaborative partner within the Recruitment Marketing team. This role is responsible for developing and executing integrated marketing plans that increase brand awareness, drive onsite recruitment outcomes, and ensure consistent, impactful presence in key markets. Success in this role requires strong strategic thinking, the ability to translate insights into actionable plans, and a proactive communication style that keeps stakeholders informed and aligned.

This position will lead the creation and/or evolution of scalable onsite marketing playbooks, field activation toolkits, and campaign assets while bringing rigor to planning, performance analysis, and internal collaboration. The ideal candidate brings both creativity and structure—capable of connecting day-to-day tactics to long-term strategy, adapting quickly to feedback and organizational changes, and confidently representing marketing in cross-functional conversations. This is a remote position (US). #LI-Remote

• Lead the development of strategic campaign briefs, clearly articulating campaign objectives, intended outcomes, and partnership roles.
• Regularly contribute to campaign recaps and reporting deliverables that inform future strategies, pulling in data from field teams, dashboards, and registration metrics.
• Guide conversations with recruitment leaders and cross-functional partners to shape effective onsite strategies and identify opportunities for improvement.
• Anticipate campaign outcomes and audience needs, proactively offering solutions to optimize recruitment efforts.
• Develop, execute, and evaluate marketing plans that support onsite recruitment, including content creation, activation toolkits, and campaign performance tracking.
• Serve as the day-to-day marketing lead for the onsite Member Recruitment team, helping translate field insights into strategic marketing initiatives.
• Lead cross-functional teams to build and execute field-ready campaigns and materials that reflect our brand and resonate with diverse audiences.
• Elevate recruitment marketing efforts through onsite engagement strategies, community activation tactics, and innovative event marketing solutions.
• Manage and optimize marketing resources, playbooks, and templates for consistency and scalability across local markets.
• Partner with internal teams (creative, digital, brand, and others) to ensure alignment and brand compliance in all onsite initiatives.
• Measure performance and optimize strategies using recruitment KPIs, ROI data, and field feedback.
• Manage project budgets and timelines, ensuring on-time and on-brand execution.
• Other duties as assigned.

REQUIRED QUALIFICATIONS:

Knowledge of:

• Business-to-consumer marketing and event-based engagement strategies.
• Onsite and field marketing activations across diverse environments (e.g., campuses, community events).
• Modern integrated marketing practices including multichannel campaign delivery.
• Cross-cultural marketing strategies that support inclusive audience engagement.
• Project management principles and account-based marketing strategies.
• Writing strategic briefs and presenting marketing strategies to leadership and cross-functional teams.

Ability to:

• Provide strategic input beyond executional tasks, connecting field activities to broader marketing goals.
• Interpret recruitment data and insights to inform ongoing optimizations and strategic pivots.
• Demonstrate change agility by embracing new processes, tools, and ways of working that support modern marketing performance.
• Contribute thought leadership in meetings and collaborative settings, helping others see the “why” behind tactics.
• Build strong relationships and serve as a trusted marketing partner to internal teams and external collaborators.
• Apply strategic planning and data insights to drive measurable impact and optimize campaign outcomes.
• Translate complex objectives into actionable marketing tactics that support real-time recruitment goals.
• Think creatively, act with urgency, and bring structure to ambiguous challenges.
• Deliver authentic, inclusive, and localized content aligned to brand standards.
• Travel approximately 5%.

Education and/or Experience:

• Bachelor’s degree in marketing or a related field. Equivalent related/relevant work experience will be considered in lieu of degree
• Plus, 3–5 years of experience in marketing to include development of marketing strategies and campaigns (their development, management and execution), preferably with a focus on recruitment, live or field event marketing, or grassroots community engagement initiatives
• Demonstrated success leading marketing plans, developing consumer activation strategies and delivering measurable outcomes in a fast-paced or matrixed environment

PREFERRED QUALIFICATIONS:

• Experience in nonprofit, healthcare, or mission-driven organizations.
• Experience working with community-based or college-level audiences.
• Fluency in leveraging CRM and digital tools to support onsite marketing execution.

BENEFITS :
NMDP offers regular, full-time employees medical, dental, vision, life and disability, accident/critical illness/hospital, well-being, legal, identity theft and pet benefits. Retirement, paid time off/holidays, leave and incentive plans are also offered to eligible employees. Please reference this link for more information: NMDP Benefit Information

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National Marrow Donor Program - Entrusted and under contract to operate the C.W. Bill Young Cell Transplantation Program, including NMDP Registry℠.