Senior Market Strategy & GTM Leader

PROENERGY; Chicago (IL); On-site; USD 140,000 - 190,000; Full time

Job summary

PROENERGY in Houston, TX seeks a Senior Manager, Market Strategy & Go-to-Market to lead market intelligence, competitive insights, and growth strategies to drive revenue. You will translate insights into market priorities and value propositions while partnering with Sales, Operations and Service for successful commercialization.

Responsibilities include building the market intelligence program, defining segmentation, and leading go-to-market plans for new and existing products, with strong

Qualifications

• Bachelor's degree in Marketing, Business, Engineering, Economics, or a related field (MBA preferred).
• 10+ years of experience in strategic marketing, product marketing, commercial strategy, market intelligence, or go-to-market leadership roles.
• 5+ years of direct experience in the gas turbine, power generation, energy services, or related industrial sectors (required).
• Proven experience developing and executing go-to-market strategies for new products, services, or solutions, including positioning, messaging, launch planning, and sales enablement.
• Demonstrated expertise in market analysis, including market sizing, customer segmentation, competitor analysis, trend identification, and opportunity assessment.
• Strong business and commercial acumen with experience supporting revenue growth, customer acquisition, and market expansion initiatives.
• Advanced analytical skills with the ability to interpret market, customer, sales, and financial data and convert insights into actionable recommendations.
• Experience conducting competitive intelligence, win/loss analysis, customer research, and strategic planning.
• Strong cross-functional leadership skills with the ability to work effectively with Sales, Operations, Engineering, Product Management, and Executive Leadership.
• Excellent communication and presentation skills, including experience presenting strategic recommendations to senior executives.
• Proficiency with CRM, business intelligence, data visualization, and market research tools.
• US work authorization is a precondition of employment. The company will not consider candidates who require sponsorship for a work-authorized visa.
• Candidate must also pass a State and Federal criminal history/security background check and pre-employment drug screen.

Responsibilities

• Build the market intelligence program and quarterly market outlook
• Track industry trends, customers, competitors and growth opportunities
• Translate insights into segment priorities, positioning and value propositions
• Build accounts segmentation and prioritization strategy
• Lead go-to-market plans for new and existing products/services
• Create sales enablement, competitive battlecards and launch materials
• Partner with Sales, Operations and service leaders on commercialization

Job description

PROENERGY in Houston, TX seeks a Senior Manager, Market Strategy & Go-to-Market to lead market intelligence, competitive insights, and growth strategies to drive revenue. You will translate insights into market priorities and value propositions while partnering with Sales, Operations and Service for successful commercialization.

Responsibilities include building the market intelligence program, defining segmentation, and leading go-to-market plans for new and existing products, with strong