Senior Manager, Market Strategy & Go-to-Market

PROENERGY; Houston (TX); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life/Disability Insurance

401K

Paid holidays

Paid time off

Job summary

PROENERGY in Houston, TX is seeking a Senior Manager, Market Strategy & Go-to-Market to lead market intelligence, competitive insights, and growth strategies. You will translate insights into market priorities, account segmentation, positioning and value propositions, and develop go-to-market plans for new and existing products and services.

You will create sales enablement and launch materials, partnering with Sales, Operations and Service leaders to support successful commercialization and

Qualifications

• Bachelor's degree in Marketing, Business, Engineering, Economics, or a related field (MBA preferred).
• 10+ years of experience in strategic marketing, product marketing, commercial strategy, market intelligence, or go-to-market leadership roles.
• 5+ years of direct experience in the gas turbine, power generation, energy services, or related industrial sectors (required).
• Proven experience developing and executing go-to-market strategies for new products, services, or solutions, including positioning, messaging, launch planning, and sales enablement.
• Demonstrated expertise in market analysis, including market sizing, customer segmentation, competitor analysis, trend identification, and opportunity assessment.
• Strong business and commercial acumen with experience supporting revenue growth, customer acquisition, and market expansion initiatives.
• Advanced analytical skills with the ability to interpret market, customer, sales, and financial data and convert insights into actionable recommendations.
• Experience conducting competitive intelligence, win/loss analysis, customer research, and strategic planning.
• Strong cross-functional leadership skills with the ability to work effectively with Sales, Operations, Engineering, Product Management, and Executive Leadership.
• Excellent communication and presentation skills, including experience presenting strategic recommendations to senior executives.
• Proficiency with CRM, business intelligence, data visualization, and market research tools.
• US work authorization is a precondition of employment. The company will not consider candidates who require sponsorship for a work-authorized visa.
• Candidate must also pass a State and Federal criminal history/security background check and pre-employment drug screen.

Responsibilities

• Build the market intelligence program and quarterly market outlook
• Track industry trends, customers, competitors and growth opportunities
• Translate insights into segment priorities, positioning and value propositions
• Build accounts segmentation and prioritization strategy
• Lead go-to-market plans for new and existing products/services
• Create sales enablement, competitive battlecards and launch materials
• Partner with Sales, Operations and service leaders on commercialization

Skills

Go-to-market strategy

Market intelligence

Competitive analysis

Customer segmentation

Sales enablement

Launch planning

Cross-functional leadership

Communication & presentation

Analytical skills

Strategic planning

Revenue growth strategies

Education

Bachelor's degree in Marketing, Business, Engineering, Economics, or related field

Tools

CRM systems

Business intelligence tools

Data visualization tools

Market research tools

Job description

About PROENERGY

PROENERGY is an engineering, R&D, and manufacturing powerhouse. The company addresses every need for fast-start power generation: turbine and package manufacturing, turnkey project execution, power purchase agreements, and asset lifecycle care for turbines and plants. Where others see impossible energy challenges, PROENERGY provides innovative aeroderivative solutions.

About PROENERGY

PROENERGY is an engineering, R&D, and manufacturing powerhouse. The company addresses every need for fast-start power generation: turbine and package manufacturing, turnkey project execution, power purchase agreements, and asset lifecycle care for turbines and plants. Where others see impossible energy challenges, PROENERGY provides innovative aeroderivative solutions.

Our Footprint

PROENERGY delivers fast-start, dispatchable power solutions from worldwide centers for aeroderivative excellence. We are investing more than $1 billion through 2028 in infrastructure to serve our customers.

In Sedalia, Missouri

our 600,000 sq ft Center for Excellence in Manufacturing—a world-class investment in fast-start power and the only campus of its kind in the world is growing by 40 percent.

In Houston, Texas

our 500,000 sq ft Center for Excellence in Lifecycle Care features a Level-IV depot and aero repair facility, which executes comprehensive services for aeroderivative engines under one roof.

Kansas City

we have an office with an Engineering team that supports our sought-after solutions for turnkey projects and contracted power.

worldwide service centers

ensure local service expertise near our customers. Our expanding service footprint includes Phoenix, Buenos Aires, New Brunswick, and additional locations in Europe, Australia, and Southeast Asia.

Our Philosophy

We take care of our people and strive to make a positive difference for the world. We offer competitive pay, excellent benefits that include Medical, Dental, Vision, and Life/Disability Insurance at minimal cost to the employee, 10 paid holidays, paid time off, and a 401K plan.

Position Summary

The Senior Manager, Market Strategy & Go-to-Market will lead the development of market intelligence, competitive insights, and growth strategies to drive business performance. This role will monitor industry trends, customer needs, and competitive dynamics, translating insights into market priorities, account segmentation strategies, positioning, and value propositions. The Senior Manager will develop and execute go-to-market plans for new and existing products and services, create sales enablement and launch materials, and partner cross-functionally with Sales, Operations, and Service leaders to support successful commercialization and revenue growth.

Reports To: VP Marketing

Work Location: 6401 North Eldridge Pkwy, Houston, TX 77041

Position Responsibilities

• Build the market intelligence program and quarterly market outlook
• Track industry trends, customers, competitors and growth opportunities
• Translate insights into segment priorities, positioning and value propositions
• Build accounts segmentation and prioritization strategy
• Lead go-to-market plans for new and existing products/services
• Create sales enablement, competitive battlecards and launch materials
• Partner with Sales, Operations and service leaders on commercialization

Required Qualifications

• Bachelor's degree in Marketing, Business, Engineering, Economics, or a related field (MBA preferred).
• 10+ years of experience in strategic marketing, product marketing, commercial strategy, market intelligence, or go-to-market leadership roles.
• 5+ years of direct experience in the gas turbine, power generation, energy services, or related industrial sectors (required).
• Proven experience developing and executing go-to-market strategies for new products, services, or solutions, including positioning, messaging, launch planning, and sales enablement.
• Demonstrated expertise in market analysis, including market sizing, customer segmentation, competitor analysis, trend identification, and opportunity assessment.
• Strong business and commercial acumen with experience supporting revenue growth, customer acquisition, and market expansion initiatives.
• Advanced analytical skills with the ability to interpret market, customer, sales, and financial data and convert insights into actionable recommendations.
• Experience conducting competitive intelligence, win/loss analysis, customer research, and strategic planning.
• Strong cross-functional leadership skills with the ability to work effectively with Sales, Operations, Engineering, Product Management, and Executive Leadership.
• Excellent communication and presentation skills, including experience presenting strategic recommendations to senior executives.
• Proficiency with CRM, business intelligence, data visualization, and market research tools.
• US work authorization is a precondition of employment. The company will not consider candidates who require sponsorship for a work-authorized visa.
• Candidate must also pass a State and Federal criminal history/security background check and pre-employment drug screen.

It is PROENERGY's policy to provide equal opportunity in employment to all its employees and applicants for employment without regard to race, color, religion, sex, pregnancy, age, disability, national origin, marital status, ancestry, medical condition, military status, or any other characteristic protected by State or Federal law.