Senior Market Research Manager

Quest Diagnostics; Secaucus (NJ); Remote; USD 90,000 - 150,000; Full time

Job summary

An established industry player is seeking a Senior Manager in Market Research to drive actionable insights through comprehensive data analysis. This remote role involves managing both qualitative and quantitative research projects, collaborating with cross-functional teams to inform business decisions. The ideal candidate will possess strong storytelling abilities and expertise in market research methodologies. Join a forward-thinking organization that values clarity and hope in healthcare decisions, and play a pivotal role in shaping strategic initiatives that enhance customer experiences and drive innovation.

Qualifications

• 6+ years in market research and data analytics within a commercial environment.
• Proficient in designing surveys and interpreting market research data.

Responsibilities

• Manage all stages of market research projects from RFP to final reporting.
• Integrate insights from various data sources to inform business strategies.

Skills

Market Research

Data Analysis

Project Management

Statistical Analysis

Customer Experience

Storytelling

Problem Solving

Education

Bachelor’s Degree in Marketing

Bachelor’s Degree in Social Sciences

Tools

Qualtrics

Microsoft Office

SQL

Tableau

SPSS

Job description

Overview

We Provide Solutions. Patients and Physicians rely on our diagnostic testing, information, and services to help them make better healthcare decisions. These are often serious decisions with far reaching consequences, and require sensitivity, tact, and a clear dedication to service. It’s about providing clarity and hope.

Quest Diagnostics is seeking a Senior Manager, Market Research, who is an inquisitive insight professional who brings hands-on expertise in using primary and secondary market research, customer analytics, and data mining to derive market insights and generate actionable business recommendations.

They are a skilled storyteller, influencer, researcher, and analyst, who integrate multiple insights sources and data feeds to drive evidence-based business decisions.

Core to this role is the synthesis and socialization of knowledge via consultative partnerships with Quest’s Marketing, Commercial, Clinical Franchise, and regional functions. The role is also highly collaborative and works cross-functionally to develop insights pertaining to core customers: consumers/patients, physicians, hospitals, health plans, employers, and diagnostic technology solutions.

This is a remote opportunity.

Responsibilities

Independently own and execute all stages of secondary and primary research for the business, using in-house capabilities and external vendor partners, including:

• Hands-on management of the qualitative and quantitative research process / project from RFP, 3rd party vendor and/or sample provider relationship, survey questionnaire and discussion guide development to final reporting
• VOC/Customer Experience feedback systems using Qualtrics (or similar) to capture, analyze, and report feedback
• Analytic planning and data analysis using a variety of tools/resources to derive insights
• Use of agile principles to enable rapid, iterative, yet robust research, including online communities, data analysis and reporting software, and dashboards
• Package reports and presentations that extract insights from all research data and convey such insights in a readily consumable manner to drive action from insights
• Digital marketing and/or website analytics platforms

• Integrate research with internal and external data sets to uncover the ‘what’s’, whys’, and ‘so what’s’ that underpin evidence-based business decisions. Proactively generate and explore questions and hypotheses pertaining to Quest’s business.
• Provides well-informed points-of-view advocating for specific strategic and tactical actions based on the insights to inform the development and execution of business strategies and tactics.
• Act as the connective tissue between CX and market research, triangulating insights from NPS/CSAT, secondary and primary research, and/or field intelligence to develop and inform a comprehensive understanding of customer needs and opportunities for improvement.
• Act as a trusted advisor to key Quest stakeholders including, but not limited to, Marketing, Commercial, Clinical Franchises, and Regions, setting insights priorities that guide the business’ strategies and tactics.
• Partner with driving the development of insights for the development and launch of new products and solutions for Quest’s customers
• Utilize mechanisms (self-service portals, web pages, newsletters, live forums) to democratize access to insights throughout Quest
• Tell the story: open to co-authoring thought leadership insights papers leveraging synergies that illuminate across Quest projects. Insight papers would be coupled with trends, challenges, and opportunities within the industry to provide a holistic view of the paper subject.

There are no direct reports for this role

Travel is less than 25% for internal or vendor meetings.

Qualifications

Education Required:

• Bachelor’s degree in marketing, Market Research, Statistics, Social Sciences (Sociology, Psychology), Business Administration, or closely related field preferred.

Work Experience:

• Minimum of 6 years of progressively expanding roles in market research, data analytics, marketing, business intelligence, or other related discipline within a commercial environment
• Experience working in a regulated industry preferred; healthcare / life-sciences and customer experience are a strong plus
• 2+ years managing market research staff, actively guiding their professional development

Physical and Mental Requirements:

• Manage multiple priorities, adjust priorities as circumstances dictate
• Working on a computer for long periods of time

Knowledge and Skills:

• Ability to solve problems, maintain agility, energy, and flexibility in high-growth and ambiguous environments
• Strong project management skills; seamlessly managing multiple simultaneous projects with research vendors/in-house and the flow of information across multiple work groups
• Strong proficiency in designing, writing, and hands-on expertise programming surveys with common survey tools (e.g., Qualtrics, Decipher, SurveyMonkey, Usertesting, etc.)
• Understanding statistics relates to interpreting market research data and understanding their limitations.
• Ability to tell the data story - prepare and persuasively present clear and concise written communications, both in report and presentation formats to large and small groups, including business leadership
• Experience in cultivating information from publicly available sources, including the internet, public records, and third-party sources.
• Ability to work independently and as a member of a team, collaboratively in a highly matrixed organization
• Demonstrated proficiency with Microsoft Office suite of products, statistical packages (DisplayR, Q, SAS, SPSS), database queries (SQL), and data visualization tools (Tableau/PowerBI).

EEO

Equal Opportunity Employer: Race/Color/Sex/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Vets or any other legally protected status.