Senior Market Research Analyst

PR Girl Manifesto; Detroit (MI); Hybrid; USD 70,000 - 100,000; Full time

Job summary

The University of Michigan Center for Innovation in Detroit seeks a Senior Market Research Analyst to lead research projects informing strategic decisions and workforce insights.

You will develop qualitative and quantitative methods, manage partnerships with third-party agencies, and translate findings into clear, actionable insights, including data visualizations, benchmarking, and knowledge management.

Qualifications

• 5+ years of experience in market research, data analytics, business intelligence, or data science.
• Knowledge of statistical packages (Python, R, SPSS, SAS) and data visualization techniques.
• Ability to learn new technologies to improve processes and communication.

Responsibilities

• Lead end-to-end market research projects, including qualitative and quantitative methods.
• Manage partnerships with third-party research agencies and internal stakeholders.
• Calibrate research efforts based on problem scope and timelines to deliver actionable insights.
• Translate complex findings into clear reports and visualizations for multiple audiences.
• Supervise student fellows working on market research projects.

Skills

Market research

Data analytics

Data visualization

Statistical methods

Survey design

AI tools familiarity

Education

Bachelor's degree in statistics/market research

Tools

Python

R

SPSS

SAS

Job description

# Senior Market Research AnalystUniversity of MichiganDetroit, MIFull-TimeOct 16, 2026Marketing## Job Description## How to ApplyA cover letter and resume are important submissions for the hiring team to get a sense of your experience. A cover letter is required to be considered for this position. In the cover letter, please let us know how this position will align with your career aspirations and skills.Please provide examples of your work including data analysis with methodology and a data visualization sample. Submit the cover letter, resume, and samples as one file (because of system limitations).## Job SummaryThe University of Michigan Center for Innovation in Detroit is seeking a qualified Market Research Analyst Senior, who will lead research projects that inform strategic decision-making, contribute to the understanding of labor market trends and patterns, and support internal unit-level benchmarking, knowledge management, and record-keeping infrastructure. In this important role, the analyst will develop qualitative and quantitative research to inform the center's portfolio and strategic programs. You will have strong analytical and critical thinking skills, with the ability to interpret large amounts of data and translate findings into relevant, understandable insights. You will also manage partnerships with third-party research agencies.Working at UMCI will provide you with the rather unique experiences of working for U-M in the Detroit ecosystem, supporting faculty and staff who are engaged in master's level education, workforce development, and world-class K-12 STEAM instruction, as well as advancing regional job creation and innovation strategies.The position is designed as a hybrid role in Detroit that may require in-person engagement and collaboration.Click here to view the full job description.## Responsibilities\\** Undertake market research and analysis of secondary sources, including labor market and economic trends, government and third-party data, and competitive landscapes, to inform UMCI educational offerings and programming, market and marketing communications, content, and B2B partnership strategies. You will calibrate research efforts based on the scope of the problem and available timelines to deliver clear, actionable insights* Lead end-to-end primary research, including framing objectives and defining appropriate qualitative and quantitative methodologies. This includes recruiting, fielding, monitoring, and reporting on various studies to inform portfolio decisions and initiative demand* Maintain and disseminate knowledge of industry trends and serve as an expert resource for the center and partners across U-M, managing an internal knowledge center for all benchmarking and research materials* Manage market research and analysis operations, including project flow and intake requests* Manage market and data related relationships and project work between UMCI, university partners, and third-party research agencies, including assistance with proposal development, scope, schedule, and budget* Synthesize and translate complex research findings into clear, actionable insights and reports tailored for various audiences, from peers, industry partners and senior leadership, to represent student and learner interests and influence strategic direction* Incorporate data visualization tools and methodologies to ensure information is presented in clear, easy-to-understand formats* Support internal unit-level benchmarking, knowledge management, and record-keeping infrastructure* Supervise student fellows working on market research and analysis projects## Required Qualifications\\** 5+ years of experience in market research, data analytics, business intelligence, or data science* Bachelor's degree in statistics, market research, information management, or a related field* Experience interpreting large amounts of data using statistical methods* Knowledge of statistical packages (e.g., Python, R, SPSS, SAS)* Knowledge of data collection methods (polls, focus groups, surveys)* Knowledge and working familiarity with data visualization tools and techniques* Ability to learn and appropriately use new technologies to improve processes, communication, and outcomes, including AI-enabled tools where relevant to the role, consistent with university policy and job responsibilities* Knowledge and familiarity with labor and economic market research and techniques, including sector and cluster analysis, is preferred## Why Work at Michigan?In addition to a career filled with purpose and opportunity, The University of Michigan offers a comprehensive benefits package to help you stay well, protect yourself and your family and plan for a secure future. Benefits include:* Generous time off* A retirement plan that provides two-for-one matching contributions with immediate vesting* Many choices for comprehensive health insurance* Life insurance* Long-term disability coverage* Flexible spending accounts for healthcare and dependent care expenses## Modes of WorkPositions that are eligible for hybrid or mobile/remote work mode are at the discretion of the hiring department. Work agreements are reviewed annually at a minimum and are subject to change at any time, and for any reason, throughout the course of employment. Learn more about the work modes.## Application DeadlineJob openings are posted for a minimum of seven calendar days. The review and selection process may begin as early as the eighth day after posting. This opening may be removed from posting boards and filled any time after the minimum posting period has ended.## U-M EEO StatementThe University of Michigan is an Equal Opportunity Employer. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants, including protected veterans and individuals with disabilities.### About University of MichiganWhy Work at Michigan?Being part of something greater, of serving a larger mission of discovery and care — that's the heart of what drives people to work at Michigan. In some way, great or small, every person here helps to advance this world-class institution. It's adding a purpose to your profession. Work at Michigan and become a victor for the greater good.Workplace CultureThe University of Michigan is committed to establishing, supporting and maintaining a culture where all members of the U-M community feel safe and supported.Our Values* Values guide our choices and actions. From how we hire and promote, make decisions, educate, conduct research, provide care, and treat one another. We strive to ensure the following values reflect who we are and what we stand for.* Integrity - We act with honesty and take responsibility for our actions.* Respect - We act in a way that acknowledges the humanity and contributions of each individual.* Inclusion- We create an environment where all can participate, are invited to contribute, and have a sense of belonging.* Equity - We create conditions that provide everyone an opportunity to thrive.* Diversity - We welcome, acknowledge and appreciate our similarities and differences.* Innovation - We promote creativity and curiosity to tackle challenges and inspire new ideas.More about Working at U-M* Our commitment to campus culture* Our commitment to faculty and staff well-being* Our commitment to employee engagement