Senior Market Leader, Broadcast Sales & Growth

Cumulus Media Inc.

Reno (NV)

On-site

USD 120,000 - 140,000

Full time

8 days ago

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Benefits offered by this job

Competitive pay

Medical, Dental & Vision insurance

401K with company match

Paid vacation, sick & holiday time off

Parental leave and life insurance

Job summary

Cumulus Media in Reno, NV is seeking a Vice President/Market Manager to provide strategic and operational leadership for a multi-station broadcast radio market, driving revenue growth and market performance. You will develop and execute local revenue strategies, collaborating with programming, promotions, digital, finance, and operations to deliver compelling listener experiences and advertiser solutions.

The role requires a hands-on leader with strong business acumen, experience in integrated

Qualifications

5+ years of broadcast radio, media, or advertising sales and operations management.
Bachelor's degree in business management, radio, or related field preferred.
Valid driver's license; travel throughout the market required.
Experience preparing annual budgets, monthly P&Ls, and sales forecasting reports.
Proven ability to deliver integrated advertising solutions across on-air, on-site, and digital.

Responsibilities

Provide strategic and operational leadership for a multi-station broadcast radio market, setting clear business priorities and driving measurable revenue and performance results.
Lead local and regional sales efforts, expanding the market’s broadcast and digital sales portfolio and identifying opportunities within new and emerging business categories.
Recruit, coach, develop, and retain a high-performing sales organization that consistently achieves and exceeds its goals.
Lead with a coaching mindset by setting clear expectations, raising performance standards, providing actionable feedback, and empowering team members to take ownership of their results.
Maintain a detailed understanding of revenue performance, sales activity, pipeline development, client retention, forecasting, and progress against market goals.
Build strong relationships with key advertisers, community partners, and business leaders while positioning the stations as trusted providers of integrated marketing solutions.
Collaborate across programming, promotions, digital, finance, and operations to align priorities and ensure effective execution.
Make sound business decisions, allocate resources thoughtfully, and develop actionable plans that support both immediate priorities and long‑term growth.
Foster a culture of accountability, collaboration, innovation, and consistent execution while recognizing strong individual and team performance.
Take ownership of the market’s overall efforts and outcomes and serve as a visible representative of the stations throughout the community.