Senior Market Leader - Asphalt Additives & Systems

Arkema SA; Tulsa (OK); On-site; USD 90,000 - 160,000; Full time

Job summary

Arkema is seeking a Market Manager for Road Science Asphalt Additives & Systems in Tulsa, OK. You will lead marketing efforts to promote asphalt additives and drive new opportunities, leveraging market research and industry insights.

The role requires deep knowledge of asphalt markets, cross-functional leadership, and the ability to translate customer needs into product, pricing, and go-to-market strategies. Travel 30-40% across US and Canada.

Qualifications

• 10+ years of marketing experience in B2B settings.
• Experience marketing Asphalt Additives or related chemical markets preferred.
• Strong knowledge of market research methods and competitive intelligence.
• Ability to translate customer insights into product and portfolio priorities.

Responsibilities

• Develop comprehensive marketing campaigns for Asphalt Additives and Systems.
• Establish market segmentation and go-to-market priorities.
• Lead annual market plans, budgets, volume forecasts, and financial projections.
• Collaborate with Sales to support key accounts and pipeline development.
• Monitor KPIs: revenue growth, market share, ROI, and campaign effectiveness.
• Drive product lifecycle management and new product commercialization.

Skills

Market research

Strategic planning

Cross-functional leadership

Product positioning

Go-to-market strategies

Education

Bachelor's degree in Marketing, Business, Chemistry or Engineering

Job description

Arkema is seeking a Market Manager for Road Science Asphalt Additives & Systems in Tulsa, OK. You will lead marketing efforts to promote asphalt additives and drive new opportunities, leveraging market research and industry insights.

The role requires deep knowledge of asphalt markets, cross-functional leadership, and the ability to translate customer needs into product, pricing, and go-to-market strategies. Travel 30-40% across US and Canada.