Market Manager - Road Science Asphalt Additives & Systems Job

Arkema; Tulsa (OK); On-site; USD 90,000 - 160,000; Full time

Job summary

Arkema is seeking a Market Manager for Road Science Asphalt Additives & Systems in Tulsa, OK. You will lead marketing efforts to promote asphalt additives and drive new opportunities, leveraging market research and industry insights.

The role requires deep knowledge of asphalt markets, cross-functional leadership, and the ability to translate customer needs into product, pricing, and go-to-market strategies. Travel 30-40% across US and Canada.

Qualifications

• 10+ years of marketing experience in B2B settings.
• Experience marketing Asphalt Additives or related chemical markets preferred.
• Strong knowledge of market research methods and competitive intelligence.
• Ability to translate customer insights into product and portfolio priorities.

Responsibilities

• Develop comprehensive marketing campaigns for Asphalt Additives and Systems.
• Establish market segmentation and go-to-market priorities.
• Lead annual market plans, budgets, volume forecasts, and financial projections.
• Collaborate with Sales to support key accounts and pipeline development.
• Monitor KPIs: revenue growth, market share, ROI, and campaign effectiveness.
• Drive product lifecycle management and new product commercialization.

Skills

Market research

Strategic planning

Cross-functional leadership

Product positioning

Go-to-market strategies

Education

Bachelor's degree in Marketing, Business, Chemistry or Engineering

Job description

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Market Manager - Road Science Asphalt Additives & Systems Job

Location: Tulsa, OK, United States

Employment Type: Regular

Category: Marketing / Business

Posting Date: Oct 31, 2026

Job Summary:

Responsible for leading the marketing efforts of our Road Science Asphalt Additives business using research and market facing time to help further promote our asphalt additives and systems to find new opportunities, identify new applications, gain market share, drive strategies and initiatives, and promote the Arkema brands. The ideal candidate will have a deep understanding of the asphalt industry and related chemical market, particularly as it pertains to the road paving and roofing market segments.

• Based on Asphalt Additives market research, supplies the organization with relevant, reliable, actionable, and synthesized information that leads to informed decisions (market database, market sizes and segmentation, industry trends, market dynamics, key developments, competitors’ share and landscape)
  Develops comprehensive Asphalt Additives and Systems marketing campaigns to support successful launch and commercialization of new products for various applications (Hot Mix, Warm Mix, Cold Mix, Rejuvenation)
• Establishes market segmentation, target customer profiles, product positioning, differentiated value propositions, and go-to-market priorities for the Asphalt Additives and Systems portfolio
• Establishes a structured voice-of-customer process and translates customer insights into product, service, positioning, and commercialization prioritiesDevelops strategic plans to grow business and achieve financial goals while sustaining our mission of offering customers the most innovative and sustainable solutions
• Key contributor to business development processes including idea generation, financial modeling, business planning and marketing initiatives
• Develops annual market plans, budgets, volume forecasts, and financial projections in alignment with business objectives
• Defines, monitors, and reports key performance indicators including revenue growth, profitability, market share, pipeline, campaign effectiveness, product adoption, and return on investment
• Manages the product and portfolio lifecycle by monitoring performance, identifying portfolio gaps, prioritizing investments, and recommending product rationalization or discontinuation when appropriate
• Translates competitive intelligence into actionable recommendations for pricing, positioning, portfolio strategy, product development, and market entry
• Monitors regulatory, agency specification, environmental, and sustainability developments that may affect market access, customer demand, product requirements, or portfolio strategy
• Responsible for the, pricing policy and Bill Of Materials (BOM) optimization ensuring profitability of the Arkema Asphalt Additives and System markets/portfolio.
• Participates in regional and national industry association committees and events to build company credibility and support strategic growth goals
• Actively supports the sales team by doing joint visits at customers or during industry conferences
• Partners with the Sales team on account targeting, opportunity development, pipeline reviews, sales enablement tools, and conversion of market opportunities into profitable revenue
• Supports the R&D portfolio regular reviews. Commercial and project leader for most of the Asphalt Additives and Systems related Stage Gate ASAP projects
• Leads commercialization and launch readiness, including launch plans, pricing, sales training, channel preparation, adoption targets, and post-launch performance measurement
• Develops and implements marketing communication strategies that promote the Arkema brand, including the creation of Asphalt Additives and Systems marketing materials
• Conducts product and market training for sales team to enhance knowledge and skills
• Lead cross functional team special projects needed to drive the business forward
• Provides leadership to direct reports through objective setting, coaching, performance management, development planning, and ongoing feedback

30 to 40% travel with overnight stays in the US and Canada

Minimum Qualifications:
Min Years of Experience
10+ years’ experience in marketing in a business-business sales environment

Education and area of focus
Bachelors in Marketing, Business, Chemistry or Engineering.
Certifications/Trainings:

Competencies -Knowledge Skills & Abilities (KSAs)
Experience commercializing new products and penetrating new markets
Experience working effectively with peers cross functionally to grow business
Prior Asphalt industry experience is preferred

Who we are? Arkema is a world leader in Innovative Materials for a Sustainable World with the ambition to become a pure Specialty Materials player.

We thrive as One Arkema, comprised of many businesses and brands including Bostik, ArrMaz, and more! and operating with a global reach in 55 countries with more than 20,700 employees. Each one contributes to positioning Arkema as a recognized leader of specialty chemicals and advanced materials, reporting annual sales of €9.1 billion, of which 3.1% allocated to R&D for 1,800 researchers in 17 R&D centers.

If you pursue excellence, love innovation and are inspired by challenges, we encourage you through www.arkema.com to learn more about our values – Solidarity, Performance, Simplicity, Empowerment, and Inclusion – and how we concentrate on advances in bio-based and recyclable materials, new energies, water management, electronic solutions, lightweight materials and design, home efficiency and insulation.

Changing the world requires the right formula. The right formula consists of our innovative and sustainable materials, and you. Join us to develop the materials of tomorrow and make a difference together. What are you made of?

The legal information below pertains specifically to positions posted in the United States, however we strive for diversity, equity and inclusion in all the countries that we hire.
Arkema Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Arkema Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting and hiring.

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