Road Science Asphalt Marketing Leader

Arkema Inc; Tulsa (OK); On-site; USD 120,000 - 180,000; Full time

Job summary

Arkema Inc. in Tulsa, OK is seeking a results-oriented marketing leader for the Road Science Asphalt Additives business.

You will drive research-based market strategies, segment targets, and go-to-market plans to promote asphalt additives and systems across Hot Mix, Warm Mix, Cold Mix, and Rejuvenation applications. The role requires deep asphalt industry knowledge, a track record in B2B marketing, and the ability to translate insights into product positioning, campaigns, and commercial success

Qualifications

• 10+ years' experience in marketing in a business-to-business sales environment.
• Bachelor's degree in Marketing, Business, Chemistry or Engineering.
• Experience commercializing new products and penetrating new markets.

Responsibilities

• Lead Asphalt Additives marketing campaigns to support launch and commercialization of new products for various applications (Hot Mix, Warm Mix, Cold Mix, Rejuvenation).
• Establish market segmentation, target customer profiles, product positioning, and go-to-market priorities.
• Develop annual market plans, budgets, volume forecasts, and financial projections.
• Monitor KPIs including revenue growth, market share, and ROI; report findings to leadership.
• Lead cross-functional teams on special projects and commercialization readiness.

Education

Bachelor's degree in Marketing, Business, Chemistry or Engineering

Job description

Arkema Inc. in Tulsa, OK is seeking a results-oriented marketing leader for the Road Science Asphalt Additives business.

You will drive research-based market strategies, segment targets, and go-to-market plans to promote asphalt additives and systems across Hot Mix, Warm Mix, Cold Mix, and Rejuvenation applications. The role requires deep asphalt industry knowledge, a track record in B2B marketing, and the ability to translate insights into product positioning, campaigns, and commercial success