Senior Marine Strategy & Product Planning Leader

Hired; Grant-Valkaria (FL); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Medical, Dental, Vision, Rx coverage

401(k) with employer matching

Paid overtime & performance bonuses

Paid vacation & corporate holidays

Product discount programs

Relocation assistance

Job summary

American Honda Motor Co., Inc. in Grant-Valkaria, FL seeks a Senior Marine Strategic Planning Specialist to drive market analysis, competitor intelligence, and new product planning for Honda Marine outboard engines and marine rigging systems.

You will lead market research, define pricing/volume targets for new models, and serve as the voice of the customer during engineering reviews and tests. Strong marine propulsion knowledge and strategic planning experience are required.

Qualifications

• Bachelor’s degree in Business, Marketing, Engineering, or related discipline.
• 5+ years of strategic planning, product management, or marketing experience in the marine industry.
• Deep understanding of marine outboard propulsion systems, boat builders, and customer expectations.
• Demonstrated proficiency in vessel operation and hands-on marine product evaluation.
• Strong executive presentation, analytical reasoning, and project management skills.

Responsibilities

• Direct market research, competitive benchmarking, and customer demographic analyses for marine products.
• Define strategic positioning, pricing, and volume targets for new outboard motor model introductions.
• Act as the voice of the customer during engineering concept reviews, prototype builds, and marine test trials.
• Coordinate product launch activities, technical feature specifications, and sales promotion alignments.
• Maintain deep industry knowledge through boat builder visits, dealer meetings, and major boat shows.

Skills

Strategic planning experience

Product management experience

Marine industry knowledge

Executive presentation & PM skills

Education

Bachelor's degree in Business, Marketing, Engineering, or related discipline

Job description

American Honda Motor Co., Inc. in Grant-Valkaria, FL seeks a Senior Marine Strategic Planning Specialist to drive market analysis, competitor intelligence, and new product planning for Honda Marine outboard engines and marine rigging systems.

You will lead market research, define pricing/volume targets for new models, and serve as the voice of the customer during engineering reviews and tests. Strong marine propulsion knowledge and strategic planning experience are required.