Senior MarComm & GTM Lead—Brand Strategy

Yamaha Corporation of America; Buena Park (CA); On-site; USD 121,000 - 133,000; Full time

Benefits offered by this job

Comprehensive benefits package

Performance-based bonus program

Wellness programs including music

Employee product purchase program

Casual dress

Vacation, sick-time and holidays

Monthly events

Job summary

Yamaha Corporation of America is seeking a Marketing Communications leader to articulate the customer value proposition and execute go-to-market strategies for our products.

The role drives growth across brand dimensions, ensures consistent brand image, and aligns budget with priorities while leading a team of marcomm professionals and partners across geographies. This position offers comprehensive benefits and performance-based bonuses.

Qualifications

• Ability to build cross-platform traditional, digital, and social marketing programs.
• Strong budget management and resource allocation skills.
• Proven experience writing compelling creative briefs and leading agency partners.
• Proficient in Microsoft Office, especially PowerPoint and Excel.

Responsibilities

• Oversee multiple go-to-market strategies and communicate product/category value propositions.
• Craft category and product communication strategies and marketing initiatives.
• Develop campaign plans and briefs and guide creative teams to execution.

Skills

Cross-platform marketing programs

Budget management

Creative briefs leadership

PowerPoint & Excel proficiency

Tools

Workfront

Wrike

Teamwork

Asana

Job description

Yamaha Corporation of America is seeking a Marketing Communications leader to articulate the customer value proposition and execute go-to-market strategies for our products.

The role drives growth across brand dimensions, ensures consistent brand image, and aligns budget with priorities while leading a team of marcomm professionals and partners across geographies. This position offers comprehensive benefits and performance-based bonuses.